Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Sanity is looking for a strategic, data-driven Sr Manager of ABX to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales.
Responsibilities
- Execute and scale enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
- Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions.
- Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting.
- Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies.
- Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact.
Requirements
- 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
- Demonstrated success generating pipeline and influencing revenue through account-based programs.
- Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams.
- Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
- Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs.
- Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs.
- Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously.
Skills
- Account-Based Experience (ABX)
- Account-Based Marketing (ABM)
- B2B Marketing
- Enterprise Account Engagement
- ABX Technology
- Demandbase
- Salesforce
- Intent Data Providers
- Martech Tools
- Personalization
- Segmentation
- Data Analysis
- Project Management
- Developer Tools Marketing
- Content Platforms Marketing
- Technical Infrastructure Marketing
- AI-powered Content Workflows
- High-growth B2B Environment
- Intent-based Segmentation
- Account Prioritization Models
- Trigger-based Engagement Plays
- Executive Engagement Programs
Location
- US-based
Work Type
- Full-time
Experience Level
- Senior Manager
- 6+ years in B2B marketing
- 3+ years building and executing ABM or ABX programs
Salary/Compensations
- location-based salary
Benefits
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program
About the Company
- Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems.
- Treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort.
- Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
- Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku.
- Sanity is a 200+ person company with highly committed and ambitious people.
- We are pioneers, we exist for our customers, we are hel ved, and we love type two fun!
Equal Opportunity
- Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves.
- We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.