About the Role
Boost Mobile is Telstra’s prepaid challenger brand, serving up great-value plans on the full Telstra Mobile Network. This role owns digital performance end-to-end, driving acquisition, revenue and brand impact through disciplined media execution, strong social and partnership strategies, and relentless optimisation grounded in data, insight and commercial accountability. The role translates business strategy into multi-channel campaigns to drive customer engagement, pipeline and revenue growth.
Responsibilities
- Develop and execute integrated digital media strategies aligned to business goals, product launches, and performance targets.
- Manage and optimise paid digital campaigns across search, social, display, and other online channels.
- Identify new digital opportunities to drive customer acquisition, revenue growth, and channel performance.
- Partner with agencies and internal stakeholders to deliver effective, on-brand campaigns and creative assets.
- Lead the social media strategy across organic and paid channels to grow engagement and brand presence.
- Oversee social content planning, publishing cadence, and creative ideation, including ambassadors and talent.
- Ensure social content reflects a consistent brand voice and embeds product messaging in an audience-led way.
- Track, analyse, and optimise campaign and social performance to improve engagement, conversion, and ROI.
- Evaluate and optimise the value of brand sponsorships and digital media by leading the end-to-end management of creative and media assets, with a continuous focus on improving performance and efficiency.
- Deliver regular reporting and post-campaign analysis, turning performance data into actionable insights and recommendations.
- Own media budget management, including planning, forecasting, invoicing, reconciliations, and spend tracking.
- Maintain marketing technology and measurement frameworks, including GA4 tracking, event tagging, and data layers.
- Collaborate with internal and external stakeholders to deliver a cohesive brand narrative across channels.
- Use customer, market, and competitor insights to inform strategy, innovation, and continuous improvement.
- Ensure all campaigns and marketing activity align with brand guidelines, policies, and business processes.
Requirements
- Strong experience in digital media and marketing, ideally in agency or client-side environments.
- Broad knowledge of digital and programmatic channels, with the ability to manage campaigns across multiple platforms.
- Proficiency in marketing analytics and tracking tools, including Google Analytics, Adobe Analytics, and other campaign measurement platforms.
- Strong commercial acumen, including budget management and interpreting ROI and performance metrics.
- Experience in social media, content strategy, and campaign execution, with the ability to brief creative effectively.
- Excellent stakeholder and agency management skills, with strong communication and collaboration capabilities.
- Self-motivated, collaborative, and results-driven, with the ability to work both independently and as part of a team.
Skills
- Digital media
- Marketing
- Digital performance
- Media execution
- Social media strategy
- Partnership strategies
- Data analysis
- Commercial accountability
- Multi-channel campaigns
- Customer engagement
- Revenue growth
- Paid digital campaigns
- Search advertising
- Social advertising
- Display advertising
- Online channels
- Content strategy
- Campaign execution
- Stakeholder management
- Agency management
- Communication
- Collaboration
- Budget management
- Marketing analytics
- Tracking tools
- Google Analytics
- Adobe Analytics
- Campaign measurement
- ROI interpretation
- Performance metrics
- Creative briefing
- Brand guidelines
- Brand narrative
Location
- Suite 429, 5 Lime Street, Sydney NSW 2000
Work Type
- Hybrid
- Fixed Term Contract
Experience Level
- 9-Month Fixed Term Contract
Benefits
- Access to thousands of learning programs
- Global presence across 22 countries; opportunities to work where we do business
- Purchased annual leave scheme
- Additional Telstra day off
- Additional 30% off Telstra products and services
- Toolkit provided (laptop + mobile phone + plan paid for)
About the Company
- Boost Mobile is fully owned and operated by Telstra.
- Boost Mobile is Telstra’s prepaid challenger brand, serving up great‑value plans on the full Telstra Mobile Network.
- Boost is a leading youth and digital‑first brand, all about backing young Aussies and the culture they live for.
- We're amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating.
- We're an iconic Aussie brand with a global footprint.
- From our earliest days in the Postmaster General’s Office to the Australian icon we are today, the heart of Telstra has never changed.
- We’ve always been committed to being a great place to work as we make the world a better place too.
- Working at Telstra, we all have a why. Whether it’s endless career opportunities, an amazing work-life balance or being able to make a difference, we all know why we’re motivated to be our best here.
- Our people find purpose and pride in being part of Telstra, because we support the things that matter most.
Equal Opportunity
- When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated.
- We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work.
- We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.
- As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.
- We work flexibly at Telstra. Talk to us about what flexibility means to you.
- When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.
- We are aware of current limitations with our website accessibility and are working towards improving this.
- Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team via the contact details found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment.
- We are committed to making it easy for everyone to apply.
- If you require accessibility support or adjustments during the recruitment process, please send an email to Disability and Accessibility inbox. disabilityandaccessibility@team.telstra.com.
