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About the Role

LEAP is seeking a Growth Marketing Manager to build its performance marketing function from the ground up in Sydney. This new role offers the opportunity to shape the growth strategy, focusing on paid media, experimentation, and the full customer lifecycle, reporting to the AU Marketing Lead within a hybrid working model.

Responsibilities

• Own paid media strategy and execution, from social advertising to display and media buys, with a clear link to pipeline generation.
• Build the full-funnel growth program, developing multi-channel acquisition strategies and optimizing conversion funnels from awareness through to retention.
• Partner with sales to develop nurture journeys and design Account-Based Marketing (ABM) programs.
• Optimize the entire customer lifecycle, encompassing acquisition, expansion, pipeline growth, retention, and lifetime value.
• Conduct A/B testing and data analysis to refine campaigns and improve ROI.
• Collaborate with product, design, content, global marketing, and vertical teams to ensure a cohesive customer experience.
• Monitor market trends and competitor activity to identify growth opportunities.
• Report on growth metrics and translate data into actionable insights for stakeholders.
• Utilize AI tools to enhance marketing efforts and identify new applications.

Requirements

• Proven experience in growth or performance marketing, preferably within a SaaS, tech, or digital business.
• Strong analytical skills with fluency in tools such as Google Analytics and Excel.
• Hands-on experience with A/B testing, SEO, and marketing automation software.
• Solid Salesforce experience, including Pardot/Account Engagement and Marketing Cloud.
• Paid media experience across multiple channels, including budget ownership.
• Experience designing and executing ABM programs.
• Ability to translate complex data into clear, actionable strategies.
• Excellent communication and collaboration skills.
• Comfort working in a fast-growth environment with a degree of ambiguity.

Skills

• Paid Media
• A/B Testing
• SEO
• Marketing Automation
• Salesforce
• Pardot
• Marketing Cloud
• ABM
• Data Analysis
• AI

Location

• Sydney

Work Type

• Hybrid

Experience Level

• Mid-level

Benefits

• Additional paid wellbeing day annually
• Free gym membership
• Corporate dental plan
• Weekly massages in the office
• Catered lunch and breakfast weekly
• Fully stocked kitchen
• On-site barista
• Access to LEAP Home program for primary residence purchase support
• Opportunities for career growth
• Flexible working arrangements
• Celebrations, socials, sports teams, sailing and yacht event access

About the Company

• LEAP is the world's leading provider of Legal Practice Management Solutions and part of ATI, a major international LegalTech company.
• With over 30 years of experience, LEAP develops market-leading software used by over 71,000 lawyers and their staff.
• LEAP has over 1000 employees globally across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland, and New Zealand.
• The company is driven by curiosity and a commitment to continuous improvement, aiming to 'Help lawyers who help people'.