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About the Role

We are seeking a results-driven Territory Sales Representative to own and grow a defined market through direct, in-person engagement with retail partners. This role is responsible for driving distribution, visibility, and share across convenience, gas, dispensary, and specialty retail channels. The successful candidate will operate with a high degree of autonomy, managing their territory as a business — balancing relationship management, execution excellence, and new business development. Regular inter-provincial travel is required.

Responsibilities

Own all accounts within the assigned territory, delivering against volume, distribution, and share targets.
Identify and secure new distribution opportunities and execute a clear territory plan aligned to company growth objectives.
Maintain consistent in-person coverage to ensure strong visibility, product placement, and in-field execution.
Secure and optimize shelf space and ensure all accounts meet standards across availability, compliance, and presentation.
Build and develop relationships with store owners, managers, and staff.
Position the company’s brands as a preferred partner through strong service and execution, and deliver product education to support sell-through.
Drive sell-in and sell-through through effective promotion execution, pricing, and product knowledge.
Leverage marketing programs and local opportunities to increase brand visibility and grow SKU penetration.
Identify, target, and convert new accounts within the territory.
Build a pipeline of opportunities and support local activations, events, and sponsorship opportunities where relevant.
Plan and manage schedules to maximize coverage and impact.
Maintain accurate CRM tracking of account activity and manage budgets and expenses in line with company guidelines.

Requirements

3–5+ years of experience in field sales, territory management, or B2B sales
Proven ability to deliver against sales targets in a retail-driven environment
Strong commercial instincts and ability to identify growth opportunities
Highly self-motivated with strong time and territory management skills
Strong communication and relationship-building abilities
Experience in regulated or adjacent industries is an asset
Comfortable using CRM systems and sales tools
Valid driver’s license with a clean driving record
Able to lift and transport product (up to ~40 lbs)

Skills

Field sales
Territory management
B2B sales
Relationship building
Time management
Territory management
CRM systems
Sales tools

Location

Work Type

In-person engagement
Field sales
Inter-provincial travel

Experience Level

3-5+ years

Salary/Compensations

Competitive base salary + bonus structure

About the Company

Turning Point Brands Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, eCommerce, and regulated markets.
We operate with a builder mindset — low on politics, high on ownership.
People are trusted to take initiative, move quickly, and deliver results.
This role offers the opportunity to take full ownership of a territory, drive meaningful growth, and build something that matters within a high-performance, respectful environment.