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About the Role

This is a hands-on technical marketing role with strategic oversight, responsible for the day-to-day management, optimization, and performance of the digital marketing ecosystem. The role involves turning data into actionable insights, developing customer journeys, maintaining marketing technology platforms, and enabling data-led marketing decisions.

Responsibilities

• Manage and optimize digital channels, including website, email communications, and marketing automation platforms.
• Lead website development, focusing on continuous improvement of UX and conversion rates.
• Plan, build, and execute email marketing campaigns and automated nurture journeys.
• Develop and maintain audience segmentation strategies for improved targeting and engagement.
• Oversee the day-to-day performance of social channels, guiding the Social Media & Digital Lead.
• Ensure effective integration and alignment of digital channels with campaign and business objectives.
• Oversee the integrated content and channel calendar, coordinating content distribution.
• Own and manage the marketing tech stack, including HubSpot, GA4, and associated platforms.
• Manage the HubSpot-Dynamics integration, including troubleshooting, field mapping, and process improvements.
• Maintain CRM structures, customer records, and data governance processes.
• Develop and optimize marketing automation workflows and customer journeys.
• Manage audience creation, segmentation, and data preparation for campaigns.
• Identify opportunities to improve systems, processes, and automation for increased efficiency.
• Collaborate with Digital Workplace colleagues to deliver Power BI and Dynamics dashboards for performance tracking.
• Scope, recommend, and utilize MarTech products to optimize marketing and communications.
• Work closely with Senior Marketing Managers to ensure accurate, timely, and within-budget campaign execution.
• Manage audience insights and personas, using data to inform targeted marketing plans.
• Build a strong understanding of CPC audiences and support an audience-first approach across the organization.
• Analyze campaign, channel, and audience performance to identify optimization opportunities.
• Develop dashboards and reports providing actionable insights for various stakeholders.
• Track and report on marketing KPIs, including website performance, audience growth, campaign effectiveness, and more.
• Champion a test-and-learn culture through data, experimentation, and performance measurement.
• Provide advice and support to colleagues to improve campaign effectiveness and marketing outcomes.
• Support the successful delivery of integrated marketing campaigns by working closely with Marketing Managers.
• Design and implement customer journeys and lead capture processes to support campaign objectives.
• Ensure campaigns are correctly configured, tracked, reported, and optimized.
• Support lead management processes and marketing attribution reporting.
• Contribute audience, data, and performance insights throughout campaign planning and delivery.
• Support the Events team with event registration platforms, automated email flows, and reporting.
• Manage event-related integrations between marketing and CRM systems.
• Process and maintain attendee data collected through third-party events and partner activities.
• Support the sourcing and delivery of technology solutions for major events.
• Manage external suppliers and agencies for event-related digital platforms and websites.
• Ensure customer and marketing data is managed in accordance with GDPR and organizational policies.
• Work closely with Compliance and Digital Workplace colleagues to maintain appropriate data governance standards.
• Champion data quality, consistency, and good data management practices across the organization.
• Develop guidance, processes, and resources to improve data hygiene and user adoption.
• Work closely with Cyber Security colleagues to maintain appropriate Cyber Security standards.
• Manage operational budgets for digital platforms, software subscriptions, and website development.
• Monitor expenditure and ensure value for money across suppliers and technology investments.
• Line manage the Social Media & Digital Lead.
• Provide coaching, support, and professional development to direct reports.
• Set objectives, manage performance, and support the delivery of team priorities.
• Foster collaboration between digital, campaign, and communications activities within the team.

Requirements

• Significant experience in digital marketing, marketing operations, or marketing technology roles.
• Hands-on experience managing websites, email marketing, and marketing automation platforms.
• Strong working knowledge of HubSpot, Dynamics, or equivalent CRM and marketing automation systems.
• Experience managing customer data, audience segmentation, and CRM governance.
• Experience developing and optimizing automated customer journeys and nurture campaigns.
• Strong analytical and reporting skills, including experience with GA4, Power BI, and dashboard development.
• Experience translating data into actionable recommendations and business insights.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects.
• Experience managing complex projects (e.g., website builds) and campaigns.
• Experience delivering within a cross-functional team.
• Strategic thinking and ability to map out processes and align marketing initiatives with overall company goals.
• Demonstrable track record of managing data input into a CRM and ensuring data quality.
• Knowledge of building reports and dashboards that help drive business decisions.
• Proven track record of coaching B2B marketing teams to make better data-driven decisions.
• Experience in a B2B, innovation, professional services, or public sector environment (desirable).
• Experience with account-based marketing approaches (desirable).
• Experience managing website development projects and external agencies (desirable).
• Experience supporting event technology platforms and registration systems (desirable).
• Knowledge of SEO, paid media, and digital acquisition channels (desirable).
• Experience using AI tools to improve marketing productivity and effectiveness (desirable).

Skills

• HubSpot Marketing Hub
• GA4
• Power BI
• Marketing automation
• Customer journey mapping
• Audience segmentation
• Data analysis and reporting
• Advanced Excel
• AI-enabled marketing tools
• Microsoft Dynamics CRM

Location

• London
• Milton Keynes

Work Type

• Full Time
• Hybrid

Experience Level

• Senior

Salary/Compensations

• £63,340 - £73,221

Benefits

• 9 day fortnight
• 23.5 holiday entitlement
• Competitive pension (up to 10% company contribution)
• Two paid days of volunteering leave per year
• Employee Assistance Programme (EAP)
• Cycle to Work Scheme
• Cash Health Plan
• Payroll Giving scheme
• Discounts and offers from a wide variety of retailers
• Mortgage Advice benefit

About the Company

• This post sits in the Marketing & Communications team within the Strategy, Marketing, Communications and Portfolio directorate.
• This role is intended to strengthen the team’s technical marketing capability: systems ownership, data quality, segmentation, reporting, automation and digital performance.
• It should complement campaign marketing roles rather than duplicate them, acting as the technical/data lead enabling better campaign execution and insight.

Equal Opportunity

• Employment here is based solely upon individual merit and qualifications directly related to professional competence.
• We strictly prohibit unlawful discrimination or harassment on the basis of race, colour, religion, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law.
• We also make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.