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About the Role
We are seeking a Lifecycle/Ecommerce Marketing Lead for italist, a leading luxury fashion marketplace. This role focuses on owning customer loyalty, retention, re-engagement, and managing our email and social media channels to drive repeat purchases and customer lifetime value.
Responsibilities
- Own the end-to-end email program in Klaviyo, including campaign calendar, trigger-based flows, segmentation, testing, and deliverability.
- Drive email revenue growth and prove incrementality through holdouts and rigorous measurement.
- Own repeat purchase rate by building customer journeys and re-engaging lapsed customers.
- Relaunch the loyalty program, focusing on positioning, mechanics, build, launch, and measurement.
- Personalize marketing campaigns and on-site experiences based on customer behavior and preferences.
- Manage the organic social media presence as an owned channel, creating content that builds the brand and supports the sales funnel.
- Leverage AI tooling and agentic workflows to enhance efficiency and scale in marketing activities.
Requirements
- Experience running lifecycle/CRM at an ecommerce brand or marketplace.
- Hands-on experience with Klaviyo and Shopify, including segments, flows, events, and integrations.
- Daily use of AI as a force multiplier.
- A blend of marketing taste and analytical rigor.
- Ability to write compelling marketing copy for a luxury audience.
- Proven ability to measure campaign incrementality.
- Willingness to do whatever it takes to achieve goals.
- Founder-level ownership mentality; fixing problems and chasing opportunities.
- Strong curiosity and a proactive approach to problem-solving.
- Self-starter attitude with a willingness to be hands-on.
- Excellent analytical skills and a passion for quantitative rigor.
- Comfortable querying databases and analyzing data for insights.
Skills
- Lifecycle Marketing
- Ecommerce Marketing
- CRM
- Email Marketing
- Klaviyo
- Shopify
- Social Media Marketing
- Personalization
- AI Tooling
- Data Analysis
- Customer Retention
- Customer Loyalty
- Re-engagement Strategies
Location
- Canada
- US
- UK
Work Type
- Full-time
- Remote-first
- In-Person (as needed)
Experience Level
- Not specified
Education Level
- Not specified
About the Company
- Inspiration Commerce Group (ICG) is a global group that acquires and builds companies to help people find and buy products they love.
- ICG has completed 6 acquisitions in 18 months and scaled from $0 to over $100M in revenue.
- The company operates businesses across the US, UK, and EU.
- ICG's portfolio includes fashion marketplaces (Italist, HEWI, Verishop), affiliate marketing platforms (Stylight, MyBestBrands), B2B technology solutions (Bonsai), and niche marketplaces (Everpress, DOZR).