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About the Role
Join our Marketing & Engagement team as a Media Activation Manager, where you'll take ownership of the day-to-day execution and optimisation of digital media campaigns that drive business growth. Working across programmatic, paid search and paid social, you'll be responsible for the end-to-end execution, optimisation and reporting of campaigns. You'll work closely with the Senior Media Activation Manager, internal stakeholders and external media partners to execute and optimise digital campaigns. This is a fantastic opportunity for someone who thrives in a fast-paced, data-driven environment and enjoys staying at the forefront of digital media innovation.
Responsibilities
- Execute paid media campaigns across Paid Search, Paid Social, Programmatic Display, Video, Native and Connected TV channels
- Manage campaign implementation, trafficking, optimisation and reporting across digital platforms
- Monitor campaign budgets and performance to achieve campaign objectives
- Analyse campaign performance and optimise results through A/B testing and data-driven insights
- Collaborate with internal stakeholders and external media partners to deliver integrated campaigns
- Ensure campaigns comply with governance, privacy and digital media best practices
- Stay up to date with industry trends, platform updates and emerging technologies
- Support the Senior Media Activation Manager with campaign planning, vendor management and strategic initiatives
Requirements
- Minimum three years' experience in digital media buying across paid search, paid social and programmatic advertising
- Experience managing campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and DSP platforms such as DV360, Campaign Manager 360 or The Trade Desk
- Strong understanding of the programmatic advertising ecosystem, ad serving technologies and campaign measurement
- Experience managing campaign budgets and delivering measurable business outcomes
- Strong analytical skills with the ability to interpret data and optimise campaign performance
- Experience using campaign management, reporting and analytics platforms
- Excellent communication, collaboration and stakeholder management skills
- Experience within financial services or another highly regulated industry will be highly regarded
- Applicants will be required to provide evidence of their eligibility to work in Australia
- Applicants will be required to undertake police and basic credit checks as a condition of employment
Skills
- Digital media buying
- Paid search
- Paid social
- Programmatic advertising
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- DV360
- Campaign Manager 360
- The Trade Desk
- Programmatic advertising ecosystem
- Ad serving technologies
- Campaign measurement
- Analytical skills
- Campaign management platforms
- Reporting platforms
- Analytics platforms
- Communication skills
- Collaboration skills
- Stakeholder management skills
Location
- Sydney
Work Type
- 12 Month Max-term contract
Experience Level
- Minimum three years' experience
About the Company
- Read more about why you should join our team https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team.
Equal Opportunity
- We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.