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About the Role
The Marketing and Communications Manager is responsible for developing, implementing, and managing Curtin Singapore’s brand strategy, communications efforts, and public relations initiatives to support student recruitment objectives. This role ensures consistent brand positioning across all platforms to achieve high awareness of Curtin Singapore as a globally recognised, regionally relevant university of choice.
Responsibilities
- Lead the development and delivery of brand and content strategy that promotes Curtin Singapore’s mission, vision, and values.
- Lead the creation and execution of an integrated marketing and communications plan focused on generating leads for student recruitment.
- Establish an intelligence-led approach to planning and delivery using market research and data analysis.
- Oversee the creation of high-quality content supporting Curtin Singapore’s strategic vision.
- Collaborate with Curtin University marketing teams to ensure adherence to policy, procedures, tone of voice, and brand guidelines.
- Ensure all marketing and communications materials comply with accreditation and regulatory requirements.
- Oversee all creative resources, managing the design and delivery of internal and external collateral, merchandise, and content.
- Collaborate with Navitas marketing and production teams and external agency partners to develop promotional and recruitment materials.
- Monitor and evaluate campaign effectiveness and adjust strategies as needed.
- Manage Curtin Singapore’s digital presence, ensuring consistency with branding and communication strategies.
- Lead Curtin Singapore’s social media strategy and manage platforms to engage and grow online communities.
- Monitor social media trends and measure campaign impact, adjusting strategies for optimal engagement.
- Liaise with colleagues across Recruitment, Admissions, Student Services, and Faculty to ensure impactful, strategy-led activities.
- Monitor market trends, research consumer markets, and competitors’ activities.
- Assist in the development of crisis communication plans and serve as a key point of contact during crisis situations.
- Write and present reports to the Senior Management Team and the University.
- Undertake any other reasonable duties as determined by the EXCO.
Requirements
- Bachelor’s degree in communications, public relations, marketing, or a related field.
- At least 5 years of experience in brand management, communications, marketing, or public relations, preferably in the Singapore Higher Education sector.
- Experience creating and executing large-scale marketing campaigns, targeted digital and social efforts.
- Experience working within an enterprise-level brand structure and with teams of creative professionals.
- Knowledge of crisis communication and issues management.
- Strong writing and proofreading skills.
- Strong comfort level with digital strategies.
- Proficiency in Canva, Adobe Creative Suite, WordPress or similar platforms.
- Ability to meet long-term project deadlines while adapting to immediate demands.
- Experience establishing long-range objectives and specifying strategies and actions to achieve them.
- Proven track record of time management and self-directed leadership.
- Exceptional attention to detail and ability to work independently and collaboratively.
- Ability to work flexible hours as needed, including travel for events, conferences, or stakeholder engagement purposes may be required.
Skills
- Brand management
- Communications
- Public relations
- Marketing
- Content strategy
- Digital marketing
- Social media strategy
- Crisis communication
- Issues management
- Writing
- Proofreading
- Canva
- Adobe Creative Suite
- WordPress
- Time management
- Leadership
- Attention to detail
Location
- Singapore
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree
About the Company
- Curtin Singapore is a global campus of Curtin University, making a Curtin education more accessible.
- The campus emphasizes innovative teaching methods, strong industry links, and highly employable graduates.
- Curtin Singapore is recognized globally as a leading educator.