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About the Role

Microsoft Advertising is seeking an Analytical Lead to generate insights and recommendations that enhance client business performance and identify new investment opportunities on the Microsoft Advertising platform. This role requires synthesizing industry knowledge, digital marketing expertise, and advanced analytical methods to craft compelling data stories for decision-makers.

Responsibilities

• Leverages appropriate data sources, determines optimal statistical methods for data integration, and identifies and addresses data gaps or quality issues.
• Determines appropriate analytical techniques, executes analyses, interprets results with actionable recommendations, and collaborates on analyses and forecasting.
• Stays abreast of data privacy and governance rules, assesses the impact of updated guidance, and ensures work products align with principles and controls.
• Works within and across teams to deepen expertise in data sources, methodologies, tools, processes, and client needs by industry vertical.
• Develops presentation elements, including analyses, reports, data visualizations, and key performance metrics, and evaluates presentations for improvements.
• Develops a deep understanding of clients' businesses across industry verticals, considering industry trends, value proposition, and competitive landscape to anticipate problems and identify opportunities.

Requirements

• 2+ years of experience in data analysis and reporting, data science, business intelligence, or business and financial analysis, or equivalent experience.
• 2+ years of experience using tools such as PowerBI/Tableau, DAX, R, SQL for data manipulation and visualization on large datasets.
• 4+ years of experience in statistics, mathematics, analytics, data science, engineering, computer science, marketing, business, data analysis and reporting, business intelligence, business and financial analysis, or related field, or equivalent experience.
• 4+ years of experience using tools such as PowerBI/Tableau, DAX, SQL for data manipulation and visualization on large datasets.
• 2+ years in a partner or account management/client service/client-facing role.
• Experience in digital media, data analysis, measurement, and data management.
• Bachelor's Degree and 4+ years of experience in statistics, mathematics, analytics, data science, engineering, computer science, marketing, business, data analysis and reporting, business intelligence, business and financial analysis, or related field, or equivalent experience.
• Dynamic and creative critical thinking skills with an ability to think outside of the box.
• Ability to communicate complex analyses to both technical and non-technical partners and clients.
• Experience utilizing analytical tools to turn massive, dynamic datasets into actionable insights.
• Comfort and enjoyment with working in ambiguous environments.
• Solid communication skills to work with partners in various areas of Microsoft Advertising.
• Experience pairing data visualization with storytelling to deliver persuasive presentations that influence varying audience levels.
• Experience conducting, interpreting, and clearly communicating measurement analyses (e.g., incrementality, attribution, lift studies) to inform client decisions.
• Experience and proficiency using PowerBI/Tableau, DAX, SQL for data manipulation and visualization.
• Working knowledge and familiarity in a combination of the following data manipulation and visualization tools is a plus: Python, R, PowerPivot, Microsoft Advertising API.
• Working knowledge of statistics, predictive modeling and data clustering/classification techniques.
• Comfort working in an agile and constantly-evolving environment while thriving amid ambiguity.
• Ability to travel 0% - 25%, as appropriate.

Skills

• Data analysis
• Reporting
• Data science
• Business intelligence
• Business and financial analysis
• PowerBI
• Tableau
• DAX
• R
• SQL
• Digital media
• Data measurement
• Data management
• Statistics
• Mathematics
• Analytics
• Engineering
• Computer science
• Marketing
• Business
• Critical thinking
• Communication
• Data visualization
• Storytelling
• Measurement analyses
• Python
• PowerPivot
• Microsoft Advertising API
• Predictive modeling
• Data clustering
• Data classification

Location

• U.S.

Work Type

• Hybrid

Experience Level

• 2+ years
• 4+ years

Education Level

• Bachelor's Degree

Salary/Compensations

• USD $86,100 - $169,800 per year (U.S. typical base pay range)
• USD $113,300 - $187,400 per year (San Francisco Bay area and New York City metropolitan area)

Benefits

• Certain roles may be eligible for benefits and other compensation.

About the Company

• Microsoft Advertising is at the forefront of the digital advertising industry, providing top advertisers worldwide with the tools to grow their reach through various online marketing, display, video, and retail solutions.
• Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
• As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
• Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Equal Opportunity

• Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
• If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.