Marketing Manager - Diagnostics at BD | Sydney, New South Wales | Rezi

Marketing Manager - Diagnostics at BD

Marketing Manager - Diagnostics

BD · Sydney, New South Wales

3 weeks ago

Marketing Manager - Diagnostics

BD · Sydney, New South Wales

a month ago
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About the Role

Lead the marketing strategy for a growing Diagnostics business and help shape the future of Microbiology, Molecular Diagnostics and Laboratory Automation across ANZ. As Marketing Manager – Diagnostics ANZ, you'll lead a talented marketing team while driving the strategy, growth and commercial performance of a highly specialised diagnostics portfolio. This is a rare opportunity to influence a business at a pivotal stage of its growth journey. You'll work across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics, partnering with Sales leaders, key opinion leaders and global stakeholders to bring new technologies to market and drive meaningful commercial outcomes. You'll have the opportunity to shape strategy, develop emerging marketing talent and play a key role in defining how the Diagnostics business continues to evolve following the transition to Waters ownership.

Responsibilities

  • Lead the ANZ marketing strategy across the Diagnostics business, aligning local execution with regional and global priorities
  • Develop and execute portfolio strategies across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics
  • Lead and develop a high-performing marketing team, creating clear development pathways and building future capability
  • Partner closely with Sales leadership to ensure strong alignment between marketing initiatives and commercial objectives
  • Identify opportunities for portfolio growth, market expansion and business development
  • Evaluate market trends, customer insights and competitive activity to inform strategic decisions
  • Drive successful product launches and commercialisation activities across ANZ
  • Build and maintain strong relationships with pathology laboratories, laboratory managers, pathologists and key opinion leaders
  • Support the development of local clinical evidence, publications and customer advocacy programs
  • Lead participation at industry conferences, symposiums and customer events
  • Own the tender process and support strategic commercial opportunities
  • Own the S&OP process, ensuring accurate forecasting and alignment across commercial and operational teams
  • Collaborate with Product Specialists, Key Account Managers and commercial leaders to drive portfolio performance
  • Partner with regional and global stakeholders to ensure local market needs are represented and addressed
  • Spend time in the field alongside Sales teams and customers, ensuring strategies translate into real customer impact and commercial outcomes.

Requirements

  • Understand the diagnostics market and know how to turn customer insights into commercial opportunities.
  • Experience leading complex portfolios and influencing teams without the formal leadership title, or be an established marketing leader looking for broader portfolio ownership and strategic impact.
  • Marketing, Product Management or Commercial experience within Diagnostics, Life Sciences, Medical Devices or Healthcare
  • A solid understanding of the Microbiology/Molecular Diagnostics or Pathology industry.
  • Experience managing complex technical product portfolios
  • Strong stakeholder management and influencing capability
  • Experience partnering closely with Sales teams to drive commercial outcomes
  • Leadership experience or demonstrated ability to coach and develop others
  • Strong strategic thinking and commercial acumen
  • Excellent communication and presentation skills
  • Experience developing and executing portfolio or go-to-market strategies
  • The ability to translate customer and market insights into practical business actions

Location

  • Sydney - North Ryde
  • Melbourne

Work Type

  • Full-time

Benefits

  • Strong career development pathways within a global organisation
  • The chance to develop emerging marketing talent and build future capability
  • A highly visible leadership role with genuine commercial impact

About the Company

  • Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.
  • With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.
  • Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance.
  • Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
  • BD is one of the largest global medical technology companies in the world.
  • Advancing the world of health™ is our Purpose, and it’s no small feat.
  • It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
  • Waters is the world's leading specialty measurement company, helping customers across life sciences, diagnostics, materials science and food testing unlock critical insights through innovation and technology.
  • You'll join a growing Diagnostics business with significant opportunity across Laboratory Automation, Molecular Diagnostics and Informatics.
  • This is a role with genuine visibility across ANZ, APAC and Global teams, where your ideas, leadership and commercial thinking will directly influence business performance.
  • You'll also have the opportunity to develop a talented team, shape future capability and help define the next phase of growth for the Diagnostics business.
  • To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.
  • We welcome people with the imagination and drive to help us reinvent the future of healthcare.
  • At BD, you’ll discover a culture in which you can learn, grow and thrive.
  • We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.
  • Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
  • To learn more about BD visit https://bd.com/careers.
  • BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum.
  • At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases.
  • With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all.
  • Join our company and see how you can become a part of one global mission to make a difference in human health.

Equal Opportunity

  • Becton, Dickinson, and Company is an Equal Opportunity Employer.
  • We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.