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About the Role

The New Stream Media team at dentsu seeks a dynamic, solutions-oriented Retail Media leader to support the monetization strategy and media planning excellence for a retail media network. This role translates revenue goals into sellable media solutions, scalable planning processes, and high-quality campaign execution, acting as a bridge between monetization strategy and media delivery.

Responsibilities

• Partner with the Monetization lead and cross-functional teams to support revenue strategy, including rate cards, product packaging, margin tracking, inventory management, audience solutions, and onsite/offsite media offerings.
• Translate RMN capabilities, audiences, inventory, and measurement solutions into sellable packages, sponsorship opportunities, and advertiser-facing product narratives.
• Contribute to go-to-market materials, advertiser-facing narratives, pitch support, sell sheets, playbooks, and business cases.
• Analyze campaign performance, inventory utilization, advertiser demand, and operational inputs to identify opportunities for revenue growth and improved yield.
• Support strategic roadmap development by translating client priorities, advertiser needs, media performance, and operational realities into actionable recommendations.
• Surface advertiser needs, sales feedback, campaign learnings, and operational constraints to inform product roadmap priorities, new media opportunities, and scalable monetization solutions.
• Serve as the day-to-day planning and execution quality lead, establishing QA processes, documentation standards, approval checkpoints, and troubleshooting workflows across campaign planning, setup, pacing, delivery, and optimization.
• Lead development of strategic media plans based on client goals, advertiser objectives, inventory availability, historical performance, audience opportunities, and retail media best practices.
• Ensure accuracy and consistency across media plans, insertion orders, specs, billing documents, campaign setup requirements, and supporting materials.
• Oversee campaign workflow from planning through launch, optimization, reporting, and post-campaign recommendations.
• Partner with Analytics teams to monitor pacing, delivery, performance, and post-campaign reporting; translating results into optimization recommendations, renewal opportunities, and future planning guidance.
• Use campaign performance, advertiser feedback, and operational learnings to inform packaging, pricing, media mix, and go-to-market recommendations.
• Identify process gaps and planning roadblocks, developing SOPs and ways of working that improve speed, accuracy, consistency, and scalability.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• 6+ years of experience in retail media, commerce media, digital media planning, activation, monetization, or campaign management.
• Proficiency with ad serving, SSP, DSP, and social platforms such as GAM, DV360, The Trade Desk, Yahoo DSP, and Meta required.
• Experience working within OMS platforms (Placement.IO, Operative) and workflow management systems (Workfront, Monday) a plus.
• Comfortable operating in a fast-paced, evolving environment with changing workflows, priorities, and growth opportunities.
• Experience translating monetization strategy into executable media plans, including support for packaging, rate cards, forecasting, pricing inputs, campaign learnings, and revenue growth recommendations.
• Strong understanding of campaign operations, including planning inputs, IOs, specs, trafficking requirements, QA, pacing, optimization, and reporting.
• Proven ability to manage cross-functional workflows across sales, planning, activation, analytics, product, finance, and client stakeholders.
• High attention to detail and strong project management discipline, with ability to manage multiple campaigns, priorities, and stakeholders simultaneously.

Skills

• Retail Media
• Commerce Strategy
• Cross-functional Orchestration
• Monetization Strategy
• Media Planning
• Activation
• Optimization
• Rate Cards
• Packaging
• Forecasting
• Go-to-market Materials
• Campaign Execution
• RFP Responses
• Reporting
• GAM
• DV360
• The Trade Desk
• Yahoo DSP
• Meta
• OMS Platforms
• Placement.IO
• Operative
• Workfront
• Monday
• Project Management

Location

• New York City

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• Associate Director
• 6+ years of experience

Education Level

• Bachelor’s degree preferred

Salary/Compensations

• $90,000-$120,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.