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About the Role

Sundae is seeking a data-driven Performance Marketing Manager to own and optimize lead generation efforts across paid and offline acquisition channels. This hands-on role involves planning, executing, and improving marketing campaigns to drive qualified homeowner opportunities, managing channel performance, and testing new strategies to enhance lead volume, quality, and cost efficiency.

Responsibilities

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
• Recommend budget allocations based on performance trends and business objectives.
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
• Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
• Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
• Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
• Evaluate new acquisition opportunities and conduct structured tests to determine scalability.
• Build and maintain performance reporting across all acquisition channels.
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
• Identify performance trends and provide actionable recommendations to leadership.
• Develop forecasting models and support annual and quarterly planning initiatives.
• Ensure accurate attribution and measurement methodologies are maintained across channels.
• Partner with creative and web resources to improve landing page performance.
• Develop and execute A/B testing initiatives focused on conversion rate optimization.
• Identify opportunities to improve user experience and lead capture efficiency.
• Monitor form completion rates, engagement metrics, and lead quality indicators.
• Manage relationships with media agencies, platform representatives, data providers, and marketing vendors.
• Hold partners accountable to performance expectations and service levels.
• Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate.

Requirements

• 5+ years of direct, hands-on experience owning paid acquisition performance across both digital and traditional channels.
• Personally managed budgets and been held accountable for results.
• Experience running direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
• Fluent in Google Ads and paid social (Meta).
• Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations.
• Comfortable working from CRM and funnel data, not just platform dashboards.
• Able to operate independently in a lean environment.
• Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion.
• Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.
• Pure digital performance marketers, brand marketers, social and content marketers, and agency account managers without direct budget ownership will not be competitive for this role.

Skills

• Google PPC
• Meta
• Direct Mail
• TV/CTV
• Google Ads
• Paid social
• Salesforce
• Google Analytics
• Looker Studio

Location

• Remote
• San Diego area

Work Type

• Remote

Experience Level

• 5+ years

Salary/Compensations

• $110,000 to $125,000

Benefits

• Competitive compensation
• Equity opportunity
• Comprehensive benefits
• Generous PTO
• Performance-based bonus program

About the Company

• Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates.
• Sundae combines technology, data, marketing, and operational expertise to connect motivated sellers with experienced local real estate entrepreneurs who can provide solutions tailored to their needs.
• Sundae operates a rapidly growing membership platform that equips real estate operators with the marketing, technology, systems, and support they need to acquire more opportunities, convert more sellers, and grow their businesses more efficiently.
• The team combines deep expertise across real estate, marketing, technology, and operations.
• Building the infrastructure that helps homeowners navigate complex situations while empowering entrepreneurs to scale responsibly and profitably.