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About the Role

P&G is seeking a Senior Media Manager to execute local media strategies and lead tactical media planning for a portfolio of brands. This role is an opportunity to be part of an innovative approach to P&G media, translating brand briefs into strategic plans across all media channels and driving business growth through data-driven optimization and innovation.

Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc.
• Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives.
• Manage a Digital Campaign Manager (direct report) and collaborate closely to ensure digital campaigns are created and delivered in line with brand plans.
• Deliver on going data driven media digital campaign optimization recommendations and identify media innovations to drive business growth
• Evaluates existing and emerging media opportunities and brings forward recommendations
• Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization.
• Lead statuses and coordination and communication with the brand team(s)
• Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
• Build team capability

Requirements

• 5-8+ years of media planning experience, including advanced understanding of all media vehicles and channels with in-depth understanding of digital media
• Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
• Strong analytics background: Able to triangulate between data, brand goals and opportunities, and a test and learn mindset
• Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
• Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search
• Has experience coaching or managing employees
• Effective communicator – able to leverage verbal and written communication to drive action.
• Operates with discipline, relentless attention to detail, and strong project management skills.
• Creative problem solving skills - recognizes potential issues and problems, knows when to escalate and propose solutions, where possible.
• Proactive leadership and ownership to drive business and organizational results
• A minimum of a bachelor’s degree from an accredited university, any major.
• You can conduct business in English (written & verbal). French is an asset.
• 5+ years of media planning experience and/or familiarity.
• Have the ability to conduct local business travel as required in your role.
• Be proficient in the following computer applications: MS Word, MS Excel, MS PowerPoint.
• Ecommerce experience is an asset.

Skills

• Media Planning
• Digital Media
• Analytics
• Stakeholder Management
• Project Management
• Communication
• Problem Solving
• Leadership
• MS Word
• MS Excel
• MS PowerPoint

Location

• Toronto, Ontario

Work Type

• Hybrid
• Full time

Experience Level

• Senior
• 5+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $121,900.00 - $158,500.00 / year

Benefits

• Flexible work arrangements
• Hybrid work approach
• Robust Total Rewards Program
• Flexible benefits
• Competitive compensation
• Pension plan after 1 year of service
• Stock options
• Comprehensive Corporate and Functional onboarding
• Access to employee wellness programs
• Employee & Family Assistance Program
• Employee support system
• Psychology benefits
• Domestic Relocation Benefits

About the Company

• P&G is the largest consumer packaged goods company in the world.
• We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide!
• This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
• We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

Equal Opportunity

• We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply.
• P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) do not complete either assessment until you have been contacted for documentation verification.
• Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.
• We do not use Artificial Intelligence to screen, assess or select applicants.