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About the Role

The New Stream Media team at dentsu leads strategy, activation, and optimization for a large Retail Media client. This role will serve as the primary strategic partner across a client portfolio, responsible for developing growth strategies, identifying opportunities, solving business challenges, and strengthening client and partner relationships. The role plays a critical part in supporting the planning, execution, and ongoing management of retail media campaigns and supplier partnerships, ensuring work is delivered accurately, on time, and with high quality. This role is ideal for someone who can create strong governance and communication practices, manage multiple priorities, and proactively troubleshoot issues.

Responsibilities

Serve as the strategic account lead across assigned accounts, translating client priorities and business challenges into account strategies and growth opportunities
Own account and campaign workstreams, ensuring timelines, deliverables, documentation, stakeholder follow-ups, and key milestones are managed effectively
Build strong relationships and coordinate effectively across suppliers, retailers, vendors, Sales, Planning, Analytics, Activation, and Account Management teams to ensure seamless communication and execution
Lead day-to-day campaign execution across setup, QA, launch readiness, pacing, and reporting in partnership with internal teams and external partners
Monitor campaign performance, identify risks or opportunities, and support development of performance recaps and optimization recommendations
Troubleshoot client, supplier, and campaign-related issues, escalating when needed and driving timely resolution across stakeholders
Contribute to process improvement initiatives, training materials, documentation, and best practice development
Provide guidance to junior team members and help reinforce consistent ways of working across assigned accounts
Support ad hoc strategic and operational initiatives in a fast-paced, evolving environment

Requirements

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred
4+ years of digital performance marketing experience in eCommerce, retail media, search, programmatic, or a related field
2+ years of experience leading retail media or eCommerce programs preferred
Experience working with retail media platforms, DSPs, search platforms, or related digital advertising technologies preferred
Strong project management and organizational skills, with the ability to manage multiple priorities, competing deadlines, and evolving business needs
Strong business acumen and problem-solving skills, with the ability to identify opportunities, resolve issues, and drive solutions to completion
Strong written, verbal, presentation, and storytelling skills, with the ability to communicate effectively across stakeholders and teams
Experience developing campaign recaps, performance reports, and optimization recommendations
Strong analytical mindset with the ability to interpret performance data and translate insights into actionable business recommendations
Advanced proficiency in Microsoft Excel and PowerPoint; experience with formulas, pivot tables, and large datasets preferred
Ability to work independently while collaborating effectively within a team environment
Enthusiasm for retail media, eCommerce, and the evolving digital advertising landscape

Skills

Retail Media
eCommerce
Digital Performance Marketing
Campaign Management
Project Management
Microsoft Excel
Microsoft PowerPoint

Location

New York

Work Type

Hybrid
Full time
Permanent

Experience Level

Senior Manager
4+ years of digital performance marketing experience
2+ years of experience leading retail media or eCommerce programs

Education Level

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred

Salary/Compensations

$82,000-$110,000

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

About the Company

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.