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About the Role

BWZ is seeking a Social Media Growth Lead to develop and execute a social growth strategy that increases audience engagement, drives conversions to subscribers and community members, and promotes repeat consumption of owned content. This role involves transforming editorial content, audio, events, and expert insights into high-performing, platform-native formats and campaigns to enhance visibility and audience growth.

Responsibilities

Translate BWZ content and thought leadership into platform-native social formats.
Capture and repurpose video, written, audio, and event content.
Create short-form, platform-native content across relevant channels.
Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations.
Translate complex ideas into formats that are clear, engaging, shareable, and repeatable.
Build recurring social formats that strengthen audience habits over time.
Experiment with emerging formats, platform features, and content packaging approaches.
Build and execute social growth campaigns across organic, paid, partner, and platform channels.
Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives.
Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach.
Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth.
Build and manage creator, contributor, expert, and partner amplification opportunities.
Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features.
Identify platform-native opportunities that help BWZ reach more of the right people.
Build repeat engagement and social-to-owned conversion strategies.
Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships.
Optimize social-to-subscriber conversion paths across platforms.
Build recurring formats and campaign loops that create repeat consumption habits.
Track whether audiences acquired from social return and engage with owned content.
Improve the quality, not just the volume, of audience growth.
Ensure social content consistently supports audience growth, engagement, and retention goals.
Measure, test, and scale what drives audience growth.
Track performance across organic, paid, partner, and platform-led activity.
Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention.
Identify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomes.
Make clear decisions about what to scale, stop, improve, or test next.
Build repeatable playbooks for high-performing social growth.
Connect social activity directly to measurable audience and business outcomes.

Requirements

Understand how senior decision-makers consume content on social platforms.
Ability to build repeatable audience growth systems across organic content, paid amplification, partnerships, platform opportunities, and owned-channel conversion.
Strong ability to turn editorial, audio, video, events, and expert insights into platform-native formats.
Focus on audience quality, not just reach.
Data-informed and action-oriented approach to tracking and decision-making.
Ability to take a single piece of content and turn it into multiple social assets, hooks, formats, and distribution opportunities.
Comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities.
Organized and execution-focused with a focus on building systems and spotting patterns.
Experience growing engaged audiences through social platforms.
Experience producing short-form, platform-native content, especially video.
Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats.
Experience running and optimizing organic and paid social campaigns.
Experience managing paid social budgets and improving performance over time.
Experience tracking, analyzing, and acting on social performance data.
Strong judgment around content selection, hooks, timing, packaging, and distribution.
Ability to build repeatable social formats, campaign systems, and growth playbooks.
Experience working with partners, creators, contributors, experts, or internal leaders to amplify content.
Strong planning and organizational skills.

Skills

Social Media Growth
Audience Engagement
Content Strategy
Platform-Native Content Creation
Campaign Management
Organic Social Media
Paid Social Media
Partnership Management
Audience Conversion
Data Analysis
Performance Measurement
Content Repurposing
Short-Form Video Production
Social Media Analytics
Budget Management
Collaboration

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$90,000 - $120,000 CAD

Benefits

Discretionary bonus
Comprehensive benefits package

About the Company

BWZ is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.
Since 2012, BWZ's portfolio of influential digital publications has been helping millions of people succeed at work.
Brands cover thought leadership for executives in project management, people management, product management, tech, marketing and others.
The company's mission is to create a playbook for the future of work and empower communities to create it.
BWZ has been recognized in The Globe and Mail’s Fastest Growing Company list and Deloitte's Fast 50 program.
The company has received a CMI award for Best Digital Publication.
BWZ is listed in Canada's Top Small & Medium Employers and Best Employers in BC.

Equal Opportunity

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status, sexual orientation or any other category protected by law.
The company celebrates all backgrounds and attributes that continue to help make the team impactful, iterative, adaptable, and fun!