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About the Role

The Media Science team is seeking a Senior Specialist on the Paid Social team to create, maintain, and optimize social ad campaigns using analytics and automation. This role requires independent execution and reporting on paid social campaigns, strong critical thinking, curiosity, and project management skills. Senior Specialists may also work directly with clients, presenting recommendations and results.

Responsibilities

• Lead all elements of a social campaign launch, including setup, ad trafficking, and QA across platforms like Meta, TikTok, Reddit, Pinterest, YouTube, or Snap.
• Monitor, manage, analyze, optimize, and develop assigned campaigns on a day-to-day basis.
• Assist in campaign planning with recommendations on approaches, targeting, and measurement.
• Independently build and present campaign-related analyses and performance results, including general reporting, audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Derive and implement optimizations and new campaign strategies, such as new bid approaches, ad copy A/B tests, and audience testing.
• Ideate on new analytical methodologies for campaign optimization.
• Validate data analyses by reviewing and performing audits of data in reporting or creating new analyses.
• Manage media finance and billing for paid social campaigns.
• Stay current with industry changes related to social media and AI enhancements.

Requirements

• 2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X.
• 2+ years professional experience in analytics, advertising, ad tech, or media.
• Experience managing paid social campaigns through Sprinklr is a huge plus.
• Ability to exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or optimization opportunities.
• Prior agency experience is a plus.

Skills

• Understanding of the fundamentals of social media advertising
• Knowledge and in-platform experience with Facebook/Instagram, YouTube, TikTok, Reddit, or LinkedIn
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail
• Time management
• Excellent verbal and written communication
• Experience presenting work to internal teams and clients
• Aptitude for deeply interpreting data/analytics
• Detail-oriented with a desire for managing the quality & accuracy of analytics
• Desire to work on challenging problems that require flexibility in approach
• Ability to think strategically, analytically, and proactively about diverse business problems
• Collaborative attitude
• Self-motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

Location

• U.S.

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $80K-$90K

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the Company

• Known is a data science firm and creative agency collaboration, founded with PhD data scientists and creatives working together.
• The company has earned an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies.
• Known serves clients in finance, tech, entertainment, consumer goods, and real estate.
• The company is distributed across the U.S. and is ambitious.
• Known's culture is based on four values: We are one team. We see the good. We never stop learning. There’s always a better way.
• Known aims to build a legacy with talented people from diverse backgrounds, encouraging them to bring their whole selves to work and shape the company culture.

Equal Opportunity

• Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.