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About the Role

We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. You will be responsible for supporting campaigns and demand generation activities to drive brand awareness, engagement, lead acquisition, and pipeline creation by writing thoughtful content. If you have a knack for translating complex topics into engaging content that strengthens our relationships with new and existing customers, then we want to hear from you!

Responsibilities

Copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and more.
Oversee and manage the prospect content journey for SolarWinds Observability, ensuring content aligns with ICPs and personas to move buyers through the funnel.
Manage the content calendar for the Observability new logo Demand Generation team.
Create compelling content (email, PPC, event copy, landing pages, etc.) to support full-funnel new business acquisition campaigns.
Build a repeatable content repurposing framework to extend the life of pillar assets.
Develop content series and editorial calendars balancing evergreen educational content with timely market commentary.
Leverage generative AI tools for content creation and translations.
Align demand generation content messaging with company best practices, personas, and brand guidelines.
Research and recommend personalized content opportunities for customer segments.
Review and edit written content for accuracy, clarity, grammar, punctuation, and spelling.
Conduct thorough fact-checking and research to ensure content accuracy and credibility.
Utilize fluency in SEO, AEO, and content distribution strategies.
Collaborate cross-functionally with marketing, sales, product, and external agencies.
Monitor and analyze content performance metrics to optimize content strategy and improve KPIs.
Stay updated on industry trends, competitor activities, and best practices.

Requirements

Bachelor’s degree in English, Marketing, Communications, or related field.
5+ years of experience as a copywriter, digital focus a plus.
Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment.
Familiarity with Generative AI tools for scalable content creation.
Excellent written and verbal communication skills with a strong attention to detail.
Understanding of SEO and digital content optimization.
Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus.
Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.

Skills

SEO
AEO
Content distribution strategies
Generative AI tools
Content management systems (CMS)
Marketing automation tools
Project management software (Asana)
ahrefs
SEMrush

Location

Remote

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree

About the Company

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities.
Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.
We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others.
We hire based on attitude, competency, and commitment.
Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.
If you’re looking to build your career with an exceptional team, you’ve come to the right place.
Join SolarWinds and grow with us!

Equal Opportunity

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice