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About the Role

Execaire Aviation is seeking a highly organized, creative, and digitally fluent Social Media Coordinator to support the planning, creation, execution, and reporting of marketing initiatives. This role focuses on luxury brand storytelling, short-form video production, and leveraging AI tools to enhance marketing efficiency and content quality while maintaining brand consistency.

Responsibilities

• Plan, create, schedule, and publish social media content including reels, short-form videos, graphics, and campaign assets.
• Utilize advanced AI tools for video creation, editing, content ideation, scripting, and platform-specific optimization.
• Maintain monthly content calendars across multiple brands, balancing sales, charter services, lifestyle, and recruitment content.
• Write polished, engaging, and brand-appropriate captions for luxury aviation audiences.
• Stay current on social media trends, short-form video best practices, and emerging creative formats.
• Support campaign execution by managing timelines, stakeholder input, approvals, and checklists.
• Perform website and CMS updates, including aircraft listings, landing pages, and SEO basics.
• Coordinate sales and business development materials such as sales sheets, market reports, and broker assets.
• Analyze performance data from social media, email, CRM, and website platforms to prepare weekly reports.
• Coordinate with internal departments, vendors, and agency partners to manage assets and project workflows.
• Maintain organized asset libraries, campaign trackers, and project documentation.
• Ensure all content meets luxury aviation standards for accuracy, tone, and brand alignment.

Requirements

• 2–4 years of experience in social media, marketing coordination, content creation, or communications.
• Proven experience creating, scheduling, and managing social media content.
• Experience with short-form video, reels, and digital content production.
• Advanced proficiency with AI tools for video creation, editing, and workflow efficiency.
• Strong writing skills with the ability to adapt tone for luxury audiences.
• Experience managing content calendars, campaign timelines, and marketing workflows.
• Proficiency in WordPress for website updates.
• Strong understanding of luxury branding and digital storytelling.
• Excellent attention to detail, organization, and communication skills.
• Experience in aviation, luxury, travel, hospitality, automotive, or real estate is an asset.

Skills

• Social media planning and scheduling
• Caption writing
• Short-form video and reels production
• AI-assisted content creation and video editing
• WordPress website management
• Canva
• CapCut
• Hootsuite
• Trello
• Slack
• Content calendar management
• Analytics and reporting
• Luxury brand storytelling
• Trend research

Experience Level

• 2–4 years

About the Company

• Canada’s premier private jet company with over 70 years of legacy.
• Provides aircraft management, maintenance, charter, sales, and FBO services.
• Driven by core values of safety, excellence, and innovation.
• Employs over 600 dedicated professionals.

Equal Opportunity

• Execaire Aviation celebrates diversity and believes in the power of an inclusive workplace, embracing unique perspectives and backgrounds to drive innovation.