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About the Role

Execaire Aviation is seeking a highly organized, strategic, and detail-oriented CRM and Email Marketing Specialist to manage and optimize customer communications, marketing automation, and CRM marketing initiatives. This role will manage our Salesforce Marketing Cloud Next platform and support the customer lifecycle through personalized email campaigns, automated nurture programs, CRM workflows, lead segmentation, and marketing communications. The ideal candidate will combine strong technical CRM expertise with excellent copywriting skills to create impactful communications for various business units.

Responsibilities

Manage and administer Salesforce Marketing Cloud Next, including email campaigns, automations, journeys, segmentation, personalization, and performance reporting.
Design, maintain, and optimize customer journeys, lead nurturing programs, onboarding campaigns, re-engagement campaigns, event-related communications, and sales follow-up workflows.
Create and manage email marketing campaigns from conception to implementation, including copywriting, design coordination, testing, QA, scheduling, and performance analysis.
Develop customer segmentation strategies based on CRM data, engagement history, lead scoring, and business priorities.
Collaborate with sales, lead generation, marketing, customer experience, charter, maintenance, aircraft sales, aircraft management, and FBO services teams to support lead generation and customer communications.
Write polished, engaging, and brand-compliant content for emails, landing pages, newsletters, customer campaigns, internal communications, executive messages, web content, brochures, and promotional materials.
Conduct research, write, and revise thought leadership articles, customer testimonials, industry analyses, and educational content supporting business development initiatives and SEO/AEO strategies.
Design and maintain automated workflows supporting lead development, customer retention, sales effectiveness, and marketing initiatives.
Ensure CRM data quality, manage audience segmentation, exclusion lists, customer preferences, and campaign compliance.
Analyze campaign performance, including open rates, click-through rates, conversions, engagement, lead generation, and ROI, and provide recommendations for continuous improvement.
Conduct A/B tests on subject lines, messaging, content, send times, personalization, and customer journeys.
Coordinate campaign approval processes and collaborate with internal stakeholders to ensure accuracy, compliance, and adherence to brand standards.
Support corporate communications, employee announcements, executive messages, and internal email communications as needed.
Work closely with external vendors and implementation partners to continuously improve Salesforce Marketing Cloud Next capabilities.
Ensure all customer communications reflect the standards of excellence, professionalism, and attention to detail characteristic of the Execaire Aviation luxury brand.

Requirements

Minimum of 5 years of experience in CRM marketing and email marketing.
Experience in marketing automation, communications, or digital marketing.
Hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, HubSpot, Marketo, Pardot, or similar marketing automation platforms.
Excellent content writing and editing skills, with a demonstrated ability to adapt messaging for different audiences and customer segments.
Experience in creating automated customer journeys, customer lifecycle campaigns, segmentation strategies, and lead nurturing programs.
Solid understanding of CRM systems, customer data, marketing automation, lead scoring, and campaign optimization.
Experience managing internal and external communications across multiple departments.
Excellent analytical skills, with experience interpreting campaign performance metrics and providing data-driven recommendations.
Knowledge of SEO, AEO, AI-assisted content writing, web content, landing pages, and thought leadership content is an asset.
Experience in aviation, luxury services, hospitality, travel, automotive, or high-net-worth marketing is an asset.
Proficiency in English is required.

Skills

CRM Marketing
Email Marketing
Marketing Automation
Salesforce Marketing Cloud Next
Content Writing
Content Editing
Customer Journey Mapping
Lead Nurturing
Segmentation
Campaign Optimization
Data Analysis
A/B Testing
SEO
AEO

Location

Canada

Work Type

Full-time

Experience Level

Minimum 5 years experience

About the Company

Execaire Aviation is Canada’s premier private jet company with over 70 years of experience in aviation solutions.
We set the standard in aviation excellence and redefine the way people fly, ensuring unparalleled service and unforgettable experiences.
Our success is driven by a team of over 600 dedicated employees who share our vision.
We are a leading provider of aviation solutions and operators of private jets, offering aircraft management, maintenance, charter and sales, and FBO services.
Our foundation is built on unwavering core values: Safety, Excellence, and Innovation.
Our careers culture is fueled by innovation, teamwork, and a commitment to excellence.
We support growth through a variety of learning opportunities, including hands-on experience, mentorship, and role-specific training.
We are committed to creating an environment where curiosity is encouraged and development is possible.
We celebrate diversity and believe in the power of an inclusive workplace.
We embrace unique perspectives and backgrounds, recognizing that diversity drives innovation and creativity.
We strive for a work environment where everyone feels respected, valued, and empowered to contribute their best.

Equal Opportunity

We celebrate diversity and believe in the power of an inclusive workplace.
At Execaire Aviation, we embrace unique perspectives and backgrounds, recognizing that diversity drives innovation and creativity.
We strive for a work environment where everyone feels respected, valued, and empowered to contribute their best.
Join us in building a team that reflects the vibrant tapestry of aviation.