Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Execaire Aviation is seeking a CRM & Email Marketing Specialist to lead the execution, optimization, and management of customer communications, marketing automation, and CRM initiatives. This role involves owning the Salesforce Marketing Cloud Next platform to support the customer lifecycle through personalized email marketing, automated nurture campaigns, and CRM workflows across various business units.

Responsibilities

• Own and manage Salesforce Marketing Cloud Next, including campaigns, automations, journeys, segmentation, and reporting.
• Build and optimize customer lifecycle journeys, lead nurture programs, onboarding, re-engagement, and sales follow-up workflows.
• Manage email campaigns from concept to deployment, including copywriting, design coordination, testing, and scheduling.
• Develop customer segmentation strategies based on CRM data, engagement history, and lead scoring.
• Collaborate with cross-functional teams including Sales, Lead Generation, and various service departments.
• Write engaging copy for emails, landing pages, newsletters, executive messaging, and marketing collateral.
• Research and write thought leadership articles, customer stories, and educational content to support SEO/AEO initiatives.
• Maintain CRM data quality, audience segmentation, and campaign compliance.
• Analyze campaign performance metrics to provide recommendations for continuous improvement.
• Conduct A/B testing on messaging, content, and customer journeys.
• Coordinate campaign approvals and ensure brand consistency.
• Support internal corporate communications and executive messaging.
• Work with external vendors to improve Salesforce Marketing Cloud capabilities.

Requirements

• Minimum 5 years of experience in CRM and email marketing.
• Experience with marketing automation, communications, or digital marketing.
• Hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, HubSpot, Marketo, Pardot, or similar platforms.
• Exceptional copywriting and editing skills.
• Professional proficiency in English.
• Experience creating automated customer journeys, lifecycle campaigns, and lead nurturing programs.
• Strong understanding of CRM systems, customer data, and lead scoring.
• Experience managing internal and external communications across departments.
• Strong analytical skills with experience interpreting campaign metrics.

Skills

• Salesforce Marketing Cloud
• Marketing Automation
• CRM Management
• Copywriting
• Email Marketing
• Customer Segmentation
• Lead Nurturing
• Data Analysis
• A/B Testing
• SEO/AEO Content Writing
• Bilingual (English and French)

Experience Level

• At least 5 years of experience

About the Company

• Canada’s premier private jet company with over 60 years of legacy.
• Provides aircraft management, maintenance, charter, sales, and FBO services.
• Driven by a team of over 550 employees.
• Core values include safety, excellence, and innovation.

Equal Opportunity

• We celebrate diversity and believe in the power of an inclusive workplace.
• We embrace unique perspectives and backgrounds to drive innovation and creativity.
• We strive for a work environment where everyone feels respected, valued, and empowered.