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About the Role
Drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand. Shape a comprehensive channel strategy balancing national retail powerhouses with community-first needs of local running shops.
Responsibilities
- Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers.
- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity.
- Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising teams to bring brand stories to life, ensuring they reflect On’s high standards of excellence and design.
- Serve as the senior strategic partner for marketing and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs.
- Drive cross-functional excellence by leading seamless collaboration with sales, trade, creative, PR and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space.
- Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions.
- Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes.
- Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives.
Requirements
- Bring 7+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a running global retailer or supporting large strategic accounts.
- Deep knowledge of performance running trends, with the ability to translate insights into impactful marketing strategies.
- Comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset.
- Skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders.
- Proven ability to design and implement multi-channel marketing plans on a global scale, skillfully adapting central strategies to local markets.
- Consistently demonstrate strong dedication and accountability, reliably lead multi-faceted projects that require collaboration across various regional and global teams.
- Willingness to confront difficult projects, resolve complex challenges constructively, and drive meaningful organizational change.
- Prepared to travel up to 30% of the time to engage with global offices, retail partners, and brand events.
Skills
- B2B marketing
- Wholesale channel management
- Retail brand marketing
- Performance running trends analysis
- Marketing strategy development
- Complex decision-making
- Process balancing
- Entrepreneurial innovation
- Stakeholder management
- Multi-channel marketing plan design and implementation
- Global marketing strategy adaptation
- Project leadership
- Cross-functional collaboration
- Problem-solving
- Conflict resolution
- Organizational change driving
- Data analysis and insights utilization
- Data-informed decision-making
- Campaign development
- Performance measurement
- Bilingual (English/French) preferred
Location
- Canada
Work Type
- Full-time
Experience Level
- Senior
- 7+ years
About the Company
- The Canada Marketing team serves as the engine that drives On’s brand growth and community connection across the Canadian region.
- We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact.
- We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling.
- Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.