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About the Role

Foundation Communities is seeking a creative and results-oriented Digital Marketing Specialist to support our affordable housing portfolio. This role is responsible for strengthening our online presence, driving qualified traffic, and supporting occupancy goals across a portfolio of affordable housing properties. The ideal candidate is both strategic and hands-on, capable of developing marketing plans, creating compelling content, managing property marketing materials, driving website and digital updates, and ensuring clear, professional, and consistent community presentation. This position plays a key role in connecting individuals and families to housing opportunities, requiring an understanding of marketing within an affordable housing framework, clear communication with diverse audiences, and the ability to translate marketing efforts into measurable leasing outcomes.

Responsibilities

• Manage and grow social media accounts for multiple communities (Facebook, Instagram, etc.)
• Develop and maintain consistent, engaging, and informative content
• Respond to comments and messages in a timely and professional manner
• Highlight community features, resident resources, and available housing opportunities
• Maintain and update property websites, ensuring accurate information on floor plans, pricing, and availability
• Coordinate with internal teams and external vendors on website updates, digital campaigns, SEO, and online listings.
• Manage and audit listings on platforms such as Apartments.com, Zillow, and Google
• Ensure consistency and accuracy across all online platforms
• Partner with on-site teams to align marketing with current availability and leasing activity
• Support marketing efforts that drive traffic and qualified applications
• Assist with lease-up strategies and targeted outreach for communities with availability
• Understand waitlist dynamics and communicate availability clearly to prospective residents
• Collaborate with leasing teams to improve lead-to-lease conversion
• Create email communications, and digital materials for property marketing
• Ensure messaging is clear, consistent, and accessible
• Capture and coordinate property photos and content as needed
• Maintain brand consistency across the portfolio
• Track marketing performance, including traffic sources, engagement, and application trends
• Provide regular reports and insights to leadership
• Adjust strategies based on data, occupancy needs, and market conditions

Requirements

• 2+ years of marketing experience (multifamily, real estate, or nonprofit housing preferred)
• Experience managing business social media accounts
• Experience with website content management systems, SEO, digital advertising, online listing platforms and CRM systems.
• Proficient in Adobe Suite (Photoshop, Illustrator), Canva, and Microsoft Office Suite.
• Experience updating and managing websites (RealPage, G5, WordPress, or similar platforms preferred)
• Familiarity with ILS platforms (Apartments.com, Zillow, etc.)
• Strong written and verbal communication skills
• Ability to manage multiple priorities across several communities
• Proficiency with basic design tools (Canva, Adobe, or similar)
• Experience in affordable housing, LIHTC, or income-qualified programs
• Familiarity with property management systems such as RealPage/OneSite
• Experience supporting lease-ups or varying occupancy levels
• Bilingual (Spanish preferred)
• Mission-driven with a passion for connecting people to housing
• Organized and detail-oriented
• Creative, but focused on results
• Strong collaborator with on-site teams and leadership
• Able to communicate clearly with diverse populations

Skills

• Social media management
• Content creation
• Website management
• SEO
• Digital advertising
• Online listing platforms
• CRM systems
• Adobe Suite (Photoshop, Illustrator)
• Canva
• Microsoft Office Suite
• RealPage
• G5
• WordPress
• Apartments.com
• Zillow
• Property management systems
• LIHTC
• Income-qualified programs

Location

• Mission Plaza

Work Type

• Full-Time

Experience Level

• 2+ years of marketing experience

Salary/Compensations

• $28 – $31.25 hourly

About the Company

• Foundation Communities is dedicated to supporting its affordable housing portfolio.