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About the Role

Kairos Living is seeking an experienced, hands-on marketing leader to serve as Director or VP of Marketing. This role owns all marketing for Kairos's national SFR portfolio and new development communities, from performance marketing and digital advertising to brand, content, resident communications, and website management. The ideal candidate is a builder who is equally comfortable optimizing a Google Ads campaign, auditing SEO health, writing sharp copy, and presenting ROI to senior leadership. Success is measured by qualified demand generated, vacancy reduced, lease-up performance, and a marketing function that scales with the business.

Responsibilities

Own all paid digital advertising (Google Ads, paid social, retargeting) and ILS syndication across platforms such as Zillow, Apartments.com, and Zumper, keeping listings accurate and current.
Develop market-specific demand generation strategies to minimize vacancy days, and provide critical agency oversight, pushing back when results miss expectations.
Build seasonal and lifecycle campaign plans aligned to turnover timing and development delivery schedules.
Develop pre-leasing and lease-up marketing plans for each new community beginning 90 to 120 days before delivery, including positioning and collateral.
Build a scalable lease-up playbook so each new community launch does not require reinvention.
Partner with Leasing, Development, and Asset Management to align lead flow with leasing capacity, rent targets, and delivery schedules.
Own organic search strategy, including technical SEO, on-page optimization, and Google Business Profile management across all communities.
Develop and execute a Generative Engine Optimization (GEO) strategy so Kairos properties surface well in AI-powered search and assistant queries.
Ensure ILS listings are optimized for each platform's search algorithm and translate search behavior changes into practical improvements.
Serve as internal owner of the Kairos Living website, responsible for content accuracy, SEO health, and user experience.
Lead a future website redesign initiative and manage landing page strategy for paid campaigns and community launches.
Define and protect the Kairos Living brand voice, visual identity, and messaging framework across all channels.
Write or direct on-brand copy for listings, campaigns, and resident materials, and evaluate agency and freelancer creative against brand standards.
Develop distinct messaging frameworks for new development community brands.
Own resident communication strategy, including onboarding, renewals, and community updates, and maintain professional, mobile-optimized HTML templates.
Build automated communication workflows with Technology to reduce manual effort and improve resident experience at scale.
Monitor reviews and ratings across major platforms and operationalize a proactive review generation program.
Establish a timely response process for all reviews, and surface sentiment trends to Operations and Asset Management as an operating feedback loop.
Build and maintain the marketing performance dashboard and present monthly and quarterly reporting to senior leadership with clear recommendations.
Establish UTM tagging and attribution standards, and use data to guide budget allocation and surface underperforming markets.
Own all agency, ILS, and martech vendor relationships, defining SLAs and holding vendors accountable to measurable outcomes, not activity reports.
Evaluate agency performance regularly and make recommendations on renewals, scope changes, or vendor transitions.
Serve as the business voice for marketing's technology needs, partnering with Technology to improve lead tracking, attribution, CRM integration, and automation.
Evaluate emerging martech and PropTech tools and bring well-reasoned recommendations to leadership.

Requirements

7+ years of progressive marketing experience, with meaningful time in residential real estate, multifamily, or single-family rental.
Hands-on expertise in Google Ads (Search, Display, Performance Max), able to audit accounts and interpret performance independently.
Deep knowledge of ILS platforms (Zillow, Apartments.com, Zumper, or equivalent), including syndication management and optimization.
Strong SEO fundamentals, plus working knowledge of Generative Engine Optimization (GEO).
Proven ability to write clear, conversion-focused copy, and experience managing agencies with real performance accountability.
Proficiency with marketing analytics tools (GA4, Looker/Data Studio, or equivalent) and the ability to build performance reports independently.
Strong project management and executive communication skills, with an entrepreneurial, self-directed working style.
Ability to translate marketing activity into operating outcomes: leasing velocity, occupancy, cost per lease, and NOI impact.
HTML/CSS proficiency sufficient to edit email templates and review web page markup.
Experience with Yardi's RentCafe marketing platform or comparable property management marketing tools.
Background in community or multifamily development lease-up marketing.
Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, ActiveCampaign, or similar).
Experience in private-equity-backed, institutionally owned, or technology-enabled operating companies.

Skills

Google Ads
Paid social
Retargeting
ILS syndication
Zillow
Apartments.com
Zumper
SEO
Generative Engine Optimization (GEO)
Website management
Content strategy
Brand voice
Visual identity
Messaging framework
Copywriting
Resident communication
HTML
Reputation management
Analytics
Reporting
Marketing intelligence
Agency management
Vendor management
Martech
PropTech
CRM
Marketing automation
Project management
Executive communication

Location

Chicago, IL
Austin, TX

Work Type

Full-Time

Experience Level

7+ years of progressive marketing experience
Director or VP of Marketing

Salary/Compensations

Competitive base salary plus performance bonus eligibility

Benefits

Medical
Dental
Vision & HSA
401(k)
Generous PTO & paid holidays

About the Company

Kairos Living is a technology-enabled, value-add residential real estate investment fund founded in 2019.
We manage a growing portfolio of over 5,300 single-family rental homes across 17 states, and we are now developing and delivering our own purpose-built rental communities.
We are revolutionizing the fragmented SFR industry through proprietary technology, data-driven decision-making, and an entrepreneurial, execution-focused culture.

Equal Opportunity

Kairos Living is an Equal Employment Opportunity and Affirmative Action employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.