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About the Role

This role will lead digital marketing strategy, execution, optimization, and reporting for assigned brands, retailers, and ecommerce channels. You will partner with Brand Marketing and Omnichannel Sales teams to develop digital advertising programs that support business objectives and translate goals into actionable search, display, and retail media strategies to drive traffic, conversion, and sales growth.

Responsibilities

Lead digital marketing strategy, execution, optimization, and reporting for assigned brands, retailers, and ecommerce channels.
Partner with Brand Marketing and Omnichannel Sales teams to understand business objectives and develop digital advertising programs that support Annual Operating Plans (AOPs).
Translate business goals into actionable search, display, and retail media strategies that drive traffic, conversion, and sales growth.
Recommend investment strategies and program enhancements based on performance data, market dynamics, and retailer opportunities.
Participate in planning meetings and provide strategic guidance on digital advertising opportunities and risks.
Fully manage search marketing programs and selected display advertising programs through approved digital advertising platforms.
Build, launch, optimize, and maintain campaigns across retailer and search platforms.
Conduct ongoing keyword discovery, audience targeting refinement, bid management, and campaign optimization.
Leverage automation, artificial intelligence, and platform capabilities to improve campaign efficiency and performance.
Develop and execute strategic testing plans, including keyword, audience, bidding, and creative experiments to maximize ROI.
Monitor campaign pacing and performance against established budgets and KPIs, making proactive adjustments as needed.
Ensure compliance with retailer advertising requirements and platform best practices.
Lead monthly, quarterly, and ad hoc reporting for Brand Management, Omnichannel Sales, and eCommerce leadership.
Analyze campaign performance and provide actionable insights, recommendations, and business implications.
Develop performance narratives that connect advertising results to broader business objectives.
Track and report key metrics including budget pacing, return on ad spend (ROAS), conversion performance, sales impact, and share-of-search trends.
Identify opportunities for optimization and growth through data analysis and trend monitoring.
Serve as a subject matter expert in digital advertising strategy, retail media, search marketing, and related technologies.
Provide guidance and recommendations to Brand Marketing and Omnichannel Sales teams regarding advertising strategies, platform capabilities, and emerging trends.
Collaborate with content, analytics, and ecommerce teams to improve search visibility and advertising effectiveness.
Research competitive advertising activity, retailer media trends, and marketplace developments to inform strategic recommendations.
Share best practices and help advance digital advertising capabilities across the organization.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
2+ years of relevant digital marketing, search marketing, ecommerce, retail media, or advertising experience.
Demonstrated ability to independently manage projects, prioritize workload, and execute with limited supervision.
Strong analytical and problem-solving skills with the ability to translate data into business insights.
Excellent verbal, written, and presentation communication skills.
Strong organizational and time management skills.
Proven ability to build effective relationships and collaborate across multiple functions.
Proficiency in Microsoft Excel and data analysis tools.
Demonstrated ability to learn and apply new technologies, platforms, and business processes.
Applicants must not now, or at any time in the future, require sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.

Skills

Digital marketing strategy
Search marketing
Retail media
Ecommerce
Advertising
Campaign management
Optimization
Reporting
Data analysis
Microsoft Excel
Retail media management platforms (Skai, Pacvue, or Stackline)
Retailer advertising platforms (Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel, Criteo, CitrusAd, or similar)
Consumer Packaged Goods (CPG) industry experience
Paid search
Display advertising
Automation
AI-powered bidding strategies
Advertising optimization tools

Location

Austin, MN
Chicago, IL
Bedminster, NJ

Work Type

Full-time

Experience Level

2+ years of relevant digital marketing, search marketing, ecommerce, retail media, or advertising experience.

Education Level

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.

Salary/Compensations

$82,800 - $133,500 per year

Benefits

Comprehensive medical, dental and vision coverage
Discretionary annual merit increases
401(k) with employer match
Stock purchase plan
Paid time off
Free two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide.
Brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Recognized as one of the best companies to work for by U.S. News & World Report.
Named one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.