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About the Role

Serve as a strategic marketing leader for BCG's People & Organization Practice Area, shaping its go-to-market narrative, building external reputation, and partnering with leadership to advance the firm's position as a preeminent advisor on people and organization topics.

Responsibilities

• Define and lead the annual PA marketing strategy, translating business priorities into an integrated go-to-market plan.
• Serve as a trusted thought partner to PA leadership, providing market intelligence and strategic counsel.
• Identify competitive white space and propose new marketing approaches.
• Set strategic direction for the PA's market presence, including thought leadership, client engagement, and SATT programs.
• Drive the PA's content and editorial agenda, owning content pipelines from ideation to execution.
• Partner with Topic Leaders and fellows to develop high-impact intellectual property.
• Champion a clear PA narrative across all content formats, focusing on C-suite engagement.
• Lead prioritization of content investments.
• Oversee the PA's external presence across web, social, media, events, and analyst relations.
• Lead integrated marketing campaigns from planning through measurement and optimization.
• Architect multi-channel amplification strategies to maximize reach and business impact.
• Establish and monitor performance metrics for marketing initiatives.
• Manage the PA marketing budget, making data-informed investment decisions and ensuring ROI.
• Act as an effective marketing interface to POP leadership, Partners, and Topic/Offer Managers/Directors.
• Lead and mentor junior team members.
• Drive alignment and share best practices across global marketing teams.
• Represent the PA externally, engaging with media, conference organizers, and strategic partners.

Requirements

• 8–10 years of experience in strategic marketing, content marketing, communications, or related fields.
• Experience developing and executing integrated marketing strategies that support business growth and thought leadership objectives.
• Strong business judgment and the ability to translate market insights into practical recommendations and action plans.
• Proven success influencing senior stakeholders and building alignment across complex, matrixed organizations.
• Experience leading cross-functional initiatives and delivering results through collaboration and influence.
• Demonstrated ability to manage multiple priorities, navigate ambiguity, and solve complex business challenges independently.
• Experience coaching, mentoring, or developing colleagues and contributing to a collaborative team environment.
• Bachelor's degree required; advanced degree preferred.
• Professional services, consulting, or similarly knowledge-intensive industry experience strongly preferred.
• Strong written communication and storytelling skills, with experience developing content for senior executive audiences.
• Proficiency with PowerPoint, Excel, and AI-enabled productivity tools.
• Experience with marketing platforms, CRM systems, or analytics tools is beneficial.
• Interest in people, leadership, organization, and workforce topics, with the ability to quickly build subject matter fluency.
• Business strategy background or deep familiarity with strategy content is highly valued.
• Ability to engage substantively on BCG and POP topics, marketplace and competitor dynamics.
• People & Organization topic expertise is preferred but not required; genuine curiosity and ability to develop fluency quickly and demonstrate continuous learning required.
• Existing network within the marketing community and experience with thought leadership/content marketing, events, programs for senior audiences.

Skills

• Strategic direction
• Influencing senior stakeholders
• Problem solving with rigor
• Strong business judgment
• Navigating complexity and ambiguity
• Translating insight into action
• Leading through others
• Thinking in systems, supported by AI
• Communicating with impact
• Demonstrating tenacity and focus
• Managing trade-offs under pressure
• Strategic marketing
• Content marketing
• Communications
• Integrated marketing strategies
• Thought leadership
• Market insights
• Cross-functional initiatives
• Collaboration
• Influence
• Coaching
• Mentoring
• Written communication
• Storytelling
• PowerPoint
• Excel
• AI-enabled productivity tools
• Marketing platforms
• CRM systems
• Analytics tools
• Business strategy
• Thought leadership/content marketing
• Events
• Programs for senior audiences

Location

• Remote

Work Type

• Full-time

Experience Level

• 8-10 years

Education Level

• Bachelor's degree
• Advanced degree preferred

About the Company

• Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
• BCG was the pioneer in business strategy when it was founded in 1963.
• Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
• To succeed, organizations must blend digital and human capabilities.
• Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
• BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose.
• We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Equal Opportunity

• Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
• BCG is an E - Verify Employer.