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About the Role

Branch powers every touchpoint with links that work and insights that prove it, making growth measurable from click to conversion. We are seeking a Field Marketing Manager, EMEA to own and manage pipeline-generating programs across EMEA, creating experiences that connect customers and industry experts with our brand. This is a hands-on role for a problem solver looking for an opportunity to grow and have a direct impact.

Responsibilities

Craft and execute targeted marketing campaigns and programs to meet regional goals, including events, digital marketing, and ABM.
Partner with EMEA sales day to day, from joint planning of programs and target accounts through to reporting on pipeline and ROI.
Manage all elements of the marketing campaign, including planning, execution, logistics, and reporting.
Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
Partner with our teams to source participants, presenters, and speakers for all our programs.
Experiment with new and creative ways to engage our audience.
Use AI tools to work faster, from drafting content, briefs, and outreach to QA-ing programs and pulling insights out of campaign data.
Support follow-up activities in close collaboration with the broader sales team, and report on program feedback and ROI, as well as iterations on future activities.
Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
Localize global campaigns so they fit European markets, buyers, and languages.
Grow the prospect database of addressable leads within the region.
Rally cross-functional resources and teams (such as Sales and Customer Success) to drive interest and registrations.
Travel to and from events for on-site management and coordination (10%–15% of the time).

Requirements

3–5+ years of marketing programs experience, with at least 1–2 years building and launching ABM marketing campaigns including events and webinars.
A true partner to sales, planning alongside them, keeping them close with clear reporting, and treating their pipeline targets as your own measure of success.
Hustle and ownership: adaptable, can live in chaos, and can truly own a program and take it to the next level.
Experience running multiple marketing programs at once, and the ability to juggle competing priorities while staying detail-oriented.
Flawless task management skills, with an eye for detail and quality.
Experience engaging senior business buyers at every funnel stage over long sales cycles.
A track record of success participating in field marketing campaigns and working with partners.
A rigorous, results-focused process for testing, measuring, and improving programs.
Comfort using AI tools in your day-to-day work, and an eye for new ways they can speed up and sharpen your programs.
Knowledge of the European markets, and the ability to adapt programs across countries and languages.
Excellent communication and writing skills.
Experience with an email / marketing automation platform.
This role does not qualify for visa support.

Skills

ABM marketing campaigns
Events marketing
Webinars
AI tools
Email marketing automation

Location

London

Work Type

Hybrid

Experience Level

3-5+ years of marketing programs experience
1-2 years building and launching ABM marketing campaigns

Education Level

Bachelor’s degree preferred

Benefits

Health and wellness programs
Paid time off
Retirement planning options

About the Company

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies.
The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent.
With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA.
World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Equal Opportunity

Branch is an equal opportunity employer. All applicants will consider for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work.
We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!