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About the Role

Shape our influencer and creator product and positioning, turning it into a powerhouse integrated offering within a new social agency. This role requires strategic oversight, operational leadership, and creative excellence, with a focus on the future of influence, especially as AI reimagines our space.

Responsibilities

• Shape and define the agency's influencer and creator product and positioning as a fully integrated offering.
• Serve as the key decision-maker for influencer strategy across brand campaigns, always-on programming, and influencer-driven paid media.
• Institutionalize department processes and cross-department collaboration workflows to increase operational clarity, maturity and scalability.
• Determine the agency’s POV on the future of influence and own the role of AI within the department to drive the quality of the work.
• Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches.
• Oversee day-to-day team development, resource planning, and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture.
• Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility.
• Build deep, trust-based relationships with clients, senior leadership, influencers, and talent managers.

Requirements

• 12+ years of experience in an influencer, PR, social or integrated agency environment.
• Proven success managing and mentoring senior-level talent.
• Proven experience developing and scaling strategic frameworks across multiple tracks of work.
• Deep understanding of creator ecosystems and shifting platform dynamics.
• Strong strategic thinking, with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large, blue-chip brands.
• A track record of embedding emerging technologies and AI workflows into agency operations specifically for influencer work.
• Experienced in leveraging data, analytics, and modern measurement solutions to tie influencer performance to business outcomes.
• Strong operational understanding of team and client P&L.
• Excellent communication and storytelling skills, with the confidence and presence required to present complex strategies to senior stakeholders and clients.
• An innovative, experimental leader who thrives in a fast-paced, collaborative, and evolving environment.
• Proudly accountable, models solution-oriented leadership in real time, and brings a calm, perspective-driven energy to the room.

Skills

• Influencer marketing
• Creator culture
• Strategic oversight
• Operational leadership
• Creative excellence
• AI integration
• Team development
• Relationship building
• Data analysis
• Performance measurement
• Communication
• Storytelling

Location

• Toronto

Work Type

• Full-time

Experience Level

• Executive
• 12+ years

Salary/Compensations

• $170,000 to $200,000 per year

Benefits

• Top-tier mental health benefits

About the Company

• Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world, focused on Communication, Media, Data and Technology.
• Represents a collaborative and integrated network of agencies offering expertise to major North American brands.
• Committed to Diversity, Equity and Inclusion through initiatives in Education, Talent Management, Outreach, and Giving Back.
• Launched 'This Is The Job' initiative to encourage racialized teens and young adults to consider careers in the marketing industry.

Equal Opportunity

• Publicis Canada is committed to building a diverse workforce representative of our community.
• Encourages and considers all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
• If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com.