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About the Role

Hybrid, an EAB company, is seeking a Media Planning Manager to lead digital campaigns for prestigious higher education clients. This role involves advising on media buying strategies, managing client relationships, and driving campaign success to meet client goals in engagement and student recruitment.

Responsibilities

• Lead the senior relationship for the strategic account to understand campaign brief requirements and communicate goals internally.
• Advise the client on media buying and strategy and take ownership of the successful delivery.
• Spot opportunities to unlock growth of the account across paid media, turning these ideas into action.
• Manage client budgets, producing project schedules and reporting on campaign performance.
• Work with the wider team on new business pitches and presenting to potential clients to win future accounts.
• Inspire, motivate and develop team members to deliver quality campaigns that excite our clients.
• Work with our ambitious and dedicated Paid Media specialists on exciting campaigns.
• Travel to client sites as and when required to deliver review meetings.

Requirements

• 5+ years of experience in account management, client services, or digital marketing.
• 3-4+ years of experience owning client relationships.
• Experience managing multiple clients simultaneously.
• Agency experience working in a client services role.
• A strong understanding of key paid media channels (PPC, Paid Social, Display etc.) to shape campaign progress and drive results.
• A highly energetic presence to engage clients and build rapport, while galvanizing our team to deliver powerful campaigns.
• A passion for planning, pitching and winning new business.
• Fantastic attention to detail, organizational skills and a calm presence to deliver under pressure.
• The ability to build long-term relationships and shape the media and marketing strategy for our global partners.
• Bachelor’s degree preferred.
• Experience managing a large portfolio of 4–8 clients with varying budgets.
• Previous experience of the set-up and implementation of paid media campaigns would be helpful; however it is not a must, in this role.
• An understanding of the creative process within an agency would be beneficial.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
• Must possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

Skills

• Media buying strategies
• Digital campaigns
• Paid media (PPC, paid social, display, programmatic)
• Client relationship management
• Budget management
• Project scheduling
• Campaign performance reporting
• New business pitches
• Client presentations
• Team motivation and development
• Paid media channel expertise

Location

• Philadelphia, PA

Work Type

• Hybrid

Experience Level

• 5+ years of experience in account management, client services, or digital marketing
• 3-4+ years of experience owning client relationships

Education Level

• Bachelor’s degree preferred

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

About the Company

• EAB's mission is to make education smarter and our communities stronger, partnering with over 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities.
• Hybrid, an EAB company, is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide.
• Hybrid utilizes insight, advanced technology, and AI-driven enrollment strategies to help education brands grow.

Equal Opportunity

• EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
• We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.