About the Role
The Specialist, Site Experience plays a hands-on role in shaping and optimizing the end-to-end digital customer journey across all ecommerce touchpoints. This role focuses on driving site improvements, experimentation, and personalization initiatives that enhance usability, conversion, and overall experience while aligning with brand and business objectives. The Specialist translates strategy into clear requirements, prioritized backlogs, and well-executed initiatives, identifying experience gaps and supporting continuous improvement.
Responsibilities
- Support end-to-end discovery and delivery of CRO, site experimentation, and personalization initiatives.
- Own and maintain assigned portions of the CRO and Ecommerce Excellence backlogs.
- Translate experience strategy and priorities into actionable development and testing plans.
- Contribute to the evolution of personalization use cases.
- Collaborate with UX and Development teams to validate assumptions, refine requirements, and support iterative delivery.
- Participate in agile ceremonies, representing site experience priorities.
- Identify gaps, friction points, and opportunities across the site experience.
- Analyze experiment results and performance metrics, translating findings into actionable recommendations.
- Support enhancements to processes, tools, and site standards.
- Ensure delivered solutions adhere to accessibility requirements, UX best practices, and brand standards.
- Build strong working relationships with UX, Insights & Trade, Emerch, Content, Operations, and Development teams.
- Provide intake support and execution alignment for Personalization Content and Emerch initiatives.
- Collaborate with Digital Retail specialists to execute site enhancements, optimizations, and taskforce initiatives.
- Communicate progress, risks, and insights clearly to stakeholders.
- Support backlog prioritization and delivery across multiple initiatives.
- Contribute to documentation, playbooks, and best practices.
- Share insights, learnings, and recommendations with the broader team.
- Champion continuous learning and innovation in site experience and ecommerce best practices.
Requirements
- 3–5 years’ experience in eCommerce experience.
- Strong understanding of product data structure, categorization, and digital asset management.
- Excellent attention to detail and ability to spot inconsistencies in product information, naming, or presentation.
- Collaborative, proactive, and comfortable working across technical, creative, and commercial teams.
- Strong communication and problem-solving skills, with a structured, solution-oriented mindset.
Location
- Toronto, Ontario, Canada
Experience Level
- 3-5 years
Salary/Compensations
- $62,000.00 - $87,000.00 / year
Benefits
- Comprehensive and competitive Total Rewards Program
- Opportunities for career growth
- Goose Rewards & ICON Rewards
- CG Gives (Donation matching and paid volunteer time)
- Access to tools and resources to support physical and mental health
About the Company
- Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story.
- At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open.
- At Canada Goose, you're part of a movement that belongs to something bigger.
- One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm.
- We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
- Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
- A company built on Canadian roots and heritage.
- At Canada Goose, you’ll find purpose in keeping the planet cold and the people on it warm.
- As part of our team, you’ll embrace your inherent responsibility to give back, protect our environment, and make a meaningful impact—all while experiencing that unique ‘Canadian Warmth’ that defines our culture.
- We embrace diversity in all its forms and definition and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.
Equal Opportunity
- Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- We believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you.
- Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important.
- Belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.
