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About the Role

Lead the development, growth, and strategic direction of the eCommerce Strategy discipline across the agency. This role is pivotal in scaling the eCommerce Practice, driving thought leadership, and ensuring strategic excellence across all clients and categories. Oversee a growing team of eCommerce Strategy Directors and junior strategists, ensuring consistency in approach, methodology, and outputs. Partner closely with Creative and Account leads to shape omnichannel strategies that push boundaries and deliver measurable impact across major retailers (Amazon, Walmart, Target) and marketplaces. This role is both visionary and hands-on, building infrastructure and frameworks, mentoring talent, and contributing directly to business development and client innovation.

Responsibilities

Define and scale strategic frameworks and toolkits that standardize excellence across all eCommerce clients.
Create and enforce governance standards that outline how strategy is developed, implemented, and optimized.
Oversee strategy development across a portfolio of clients, ensuring a consistent elevation of strategic output.
Collaborate with Creative and Account leadership to drive holistic, high-performing campaign strategies.
Lead, mentor, and grow a team of Strategy Directors and junior strategists.
Develop onboarding, training, and development plans to scale team capabilities.
Champion a culture of curiosity, experimentation, and learning within the practice.
Partner with HR and leadership on recruitment and team design as the practice scales.
Stay ahead of marketplace changes, retailer algorithms, and emerging technologies.
Serve as a thought leader in eCommerce, contributing to industry panels, case studies, and agency education.
Lead development of proprietary methodologies across SEO, AEO, GEO, and digital shelf optimization.
Represent the agency in key client strategy presentations, thought leadership initiatives, and new business pitches.
Serve as a strategic lead on new business efforts—translating client challenges into strategic solutions.
Partner with Business Development to evaluate RFPs, develop pitches, and scope strategic solutions.
Consult across clients to identify new strategic opportunities and deepen client relationships.
Ensure all strategy engagements are measurable, actionable, and tied to client business outcomes.

Requirements

10+ years in digital strategy with at least 4-5 years leading eCommerce-focused initiatives.
Leadership experience mentoring and managing strategy teams.
Experience in CPG and Retail verticals.
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools.
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar.
Strong strategic thinking with ability to zoom in/out from vision to execution.
Strong grounding in brand strategy, and the role eCommerce plays in the broader brand-building and brand experience ecosystem.
Understanding of the global landscape of eCommerce: diversity/exclusivity of channel, etc.
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams.
Strong understanding of major retail media platforms - Amazon and Walmart.

Skills

eCommerce Strategy
Omnichannel Strategies
Strategic Frameworks
Governance Standards
KPI Frameworks
Performance Benchmarks
Team Leadership
Mentoring
Talent Development
Thought Leadership
SEO
AEO
GEO
Digital Shelf Optimization
Business Development
Client Innovation
Brand Strategy
Retail Media Platforms

Experience Level

10+ years in digital strategy
4-5 years leading eCommerce-focused initiatives

Salary/Compensations

$150,000 CAD to $165,000 CAD annually

About the Company

Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries.
Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.
For more information visit: www.MakeMarks.com

Equal Opportunity

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.
We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
We strive to make our employment website and application process accessible to all users and applicants.
In doing so, we provide reasonable accommodations to applicants with disabilities.
If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
We remain committed to ensuring equal opportunity in all aspects of employment, including recruitment.
We encourage applications from all qualified individuals, particularly those who may contribute to the further diversification of our organization.
If you require any form of accommodation during the recruitment process, please do not hesitate to let us know.
Together, we strive to foster an environment where everyone can thrive and be their authentic selves.