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About the Role

Grow's mission is to help people live fuller, healthier lives by making mental health care easier to access, sustain, and benefit from. Content is a core part of how we earn trust with the patients, providers, and businesses we serve. We're looking for a Content Manager to own end-to-end content production: managing a distributed team of writers, driving a high-volume content roadmap, and building the AI-assisted workflows that let a lean team punch well above its weight. This is a hands-on role where you'll review and edit content daily, run the production pipeline, and be accountable for quality and throughput. You'll also be a key operator in how we integrate AI into editorial, not as a novelty, but as a core part of how work gets done. We're not looking for someone who waits to be assigned work; this person spots gaps, flags risks before they become fires, and moves multiple projects toward done without needing a check-in.

Responsibilities

• Own the editorial pipeline end to end: Brief to publish.
• Manage assignments across consumer and provider content, track progress, hit deadlines, and maintain a clean production queue — across many pieces in flight at once, without anything going stale waiting on you.
• Write a strong piece from scratch when needed, and your own writing sets the bar everyone else is edited against.
• Manage a team of freelance writers and clinical reviewers: Onboard new writers, give clear and actionable feedback, assess quality, and make fast decisions about who stays and who doesn't.
• Review and edit all content: Catch factual gaps, weak structure, AI flatness, and brand voice drift at every stage of the pipeline — before clinical review and again before publishing.
• Own content optimization as an ongoing practice: Manage a rolling content audit, refreshing and updating articles on a regular cadence to maintain accuracy, relevancy, and search performance.
• Optimize for organic and AI-driven discovery: Keyword intent, People Also Ask coverage, and structured content that performs in both traditional search and LLM-generated answers (ChatGPT, Google AI Overviews, Perplexity). You understand how content gets cited and surfaced, not just ranked — and what makes Grow's content distinctive rather than generic.

Requirements

• 5+ years of editorial experience, with at least some of that in a production management or editorial coordination capacity — you've managed writers and owned a content calendar before.
• Strong writing craft, not just editing instincts. You can tell the difference between a piece that's accurate and a piece that's good, you can write that "good" piece yourself, and you know how to close the gap quickly when a draft isn't there yet.
• Hands-on experience with AI writing tools — Claude, ChatGPT, AirOps, or similar. You've used these in real workflows, not just experimented. You know what makes AI output usable and what makes it need a full rewrite.
• Real fluency in SEO and LLM/answer-engine dynamics: Keyword intent, PAA mining, content structure, metadata, and what actually drives organic and AI-surfaced visibility vs. what's just outdated conventional wisdom.
• A demonstrated bias toward action. In past roles, you've identified problems or opportunities nobody assigned you and driven them to completion — you don't wait to be told what to work on next.
• High standards and low tolerance for vague feedback. You give writers specific, actionable notes and you hold the line on quality even when the queue is full.
• Organized and self-directed. You can run multiple content projects in parallel, track your own open loops, chase down blockers (clinical reviewers, SMEs, legal), and flag problems early rather than late.
• Excellent written communication. Your edits and briefs are clear enough that writers don't have to ask follow-up questions.
• Experience in health, wellness, or a regulated content category where accuracy and clinical credibility matter.
• Hands-on experience with Content Harmony, Hemingway, or similar content optimization tools.
• Experience building or refining AI prompt systems or content workflows — not just using AI tools but shaping how a team uses them.
• Background in SEO content strategy, not just execution.

Skills

• Content production
• Editorial pipeline management
• Writing
• Editing
• AI writing tools
• SEO
• LLM/answer-engine dynamics
• Content optimization
• Prompt systems
• Content workflows
• SEO content strategy

Location

• NYC

Work Type

• Full Time
• Exempt
• Hybrid

Experience Level

• 5+ years editorial experience
• Production management experience
• Editorial coordination experience

Salary/Compensations

• $144,000–$168,000 USD Annually

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

About the Company

• Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
• Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
• Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
• To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.
• Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
• We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Equal Opportunity

• Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.