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About the Role
Focal is seeking an individual to build and own the Southern California market. As the first hire in Los Angeles, you will be responsible for establishing the brand, developing a sales pipeline from scratch, and eventually building and leading a team. This role offers the opportunity to create and shape a market presence.
Responsibilities
- Own the Southern California market.
- Build pipeline from scratch by identifying and engaging target restaurant groups, hospitality operators, and multi-unit chains.
- Run account-based campaigns to open and close deals.
- Develop target account lists and research key stakeholders.
- Build multi-threaded relationships within priority accounts.
- Execute a disciplined approach to winning new business.
- Represent Focal by attending industry events and building local networks.
- Contribute to hiring decisions and onboarding of future sales representatives.
- Help define the sales playbook for new markets.
Requirements
- 4-8 years of B2B sales experience.
- Track record of owning complex, multi-stakeholder deals from prospecting to close.
- Proven experience in account-based selling.
- Ability to build a target list, map an organization, and run disciplined outreach.
- Deep familiarity with the Los Angeles, Orange County, and San Diego market.
- Existing relationships in hospitality, food & beverage, or real estate are a strong plus.
- Comfort with ambiguity and experience building pipeline in new territories or for new products.
- Early management instincts and a desire to develop others.
- Genuine enthusiasm for Focal's product and mission.
Skills
- Account-based selling
- Pipeline building
- Relationship building
- Sales strategy
- Networking
- Team development
Location
- Los Angeles Area
- Southern California
- Los Angeles
- Orange County
- San Diego
Work Type
- Full-time
Experience Level
- 4-8 years B2B sales experience
About the Company
- Focal is the world's first autonomous personal comfort platform, an AI-enabled robotic heating system delivering individualized warmth.
- The company focuses on heating people directly, leading to significant energy savings and operational efficiencies for restaurant partners.
- Focal has achieved over 30,000 hours of live operation across various restaurant types.
- The company was recognized by Fast Company as one of the World's Most Innovative Companies of 2026.
- Focal is expanding to Southern California and seeking to build its market presence.
- Focal is a San Francisco-based robotics company focused on personal, effortless, and sustainable comfort.
- The company's platform uses AI-enabled hardware for targeted, autonomous warmth, addressing energy inefficiencies.
- Focal has raised $5M in funding.