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About the Role

The Buyer, Audio & Video is responsible for executing, managing, and optimizing audio and video media campaigns across various platforms. This role translates media strategies into effective media buys, ensuring accurate activation, efficient delivery, and optimization to meet client objectives. The Buyer collaborates with internal teams and external partners to negotiate, execute, monitor, and reconcile media investments.

Responsibilities

Executes and manages audio and video media buys across TV, Radio, Connected TV (CTV), Streaming Audio, Podcasts, and Online Video (OLV).
Develops and evaluates media recommendations, tactical plans, and buying approaches aligned with client objectives and budget requirements.
Leads negotiations with media vendors for competitive pricing, added value, preferred inventory, and optimal campaign delivery.
Maintains strong relationships with media partners to maximize client value and campaign performance.
Coordinates campaign activation, implementation, trafficking requirements, and ongoing maintenance.
Monitors campaign pacing, delivery, audience performance, ratings, and inventory utilization.
Identifies optimization opportunities and makes data-driven recommendations to improve campaign performance.
Conducts research to support buying decisions and media recommendations.
Reviews post-buy analyses, performance reports, and key campaign metrics, providing actionable insights.
Supports client reporting by developing commentary on campaign results and optimization strategies.
Manages buy authorizations, revisions, approvals, and documentation.
Collaborates with Media Operations and Finance teams for accurate budget management, billing, reconciliations, and financial tracking.
Maintains accurate media buy information within planning and buying systems.
Supports planning teams with marketplace intelligence, new opportunities, industry trends, and vendor capabilities.
Participates in client meetings, internal presentations, and media partner discussions.

Requirements

Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, Communications, or a related field.
2–4 years of media buying, media planning, media operations, or related advertising experience.
Experience managing audio and video campaigns across broadcast, streaming, digital video, and audio platforms.
Strong understanding of television, radio, online video, connected TV, streaming audio, and media marketplace dynamics.
Advanced Microsoft Office skills, particularly Excel (Pivot Tables, VLOOKUP/XLOOKUP, data analysis), PowerPoint, and Outlook.
Strong analytical, negotiation, and problem-solving skills.
Excellent written, verbal, and presentation communication skills.
Ability to work effectively with cross-functional teams and multiple stakeholders.
Experience with broadcast and media industry tools such as Lens, InfoSys, DDS, AdTraq, Numeris, and related planning/buying platforms is considered a strong asset.

Skills

Media Buying
Media Planning
Media Operations
Audio and Video Campaign Management
Broadcast Media
Streaming Media
Digital Video
Audio Platforms
Television
Radio
Online Video
Connected TV
Streaming Audio
Podcasts
Marketplace Dynamics
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Analytical Skills
Negotiation Skills
Problem-Solving Skills
Communication Skills
Cross-functional Collaboration
Stakeholder Management
Broadcast Industry Tools
Media Planning Systems
Media Buying Systems

Location

Toronto

Work Type

Full time
Temporary

Experience Level

2-4 years

Education Level

Post-secondary degree or diploma

Salary/Compensations

$50k-55k

Benefits

Medical
Dental
RRSP
Paid time off

About the Company

For over 120 years, innovation has been a core tenet of Dentsu's offering, exploring new ways to reach, engage and nurture relationships with audiences.
Dentsu drives a multiplier effect for clients at a global scale through the development of Integrated Growth Solutions.
Sustainability is a vital part of Dentsu's business and an important area of focus for clients, helping to build a more sustainable planet.
Dentsu encourages its people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Dentsu creates opportunities for connection and collaboration between colleagues and clients, building a sense of belonging and having fun along the way.

Equal Opportunity

Dentsu utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages.
Dentsu knows through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
Dentsu strives to create workplaces that reflect the clients they serve and where everyone feels empowered to bring their full, authentic selves to work.
Dentsu is committed to working with candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.