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About the Role

As the SVP, Director of Marketing Operations, you will design and lead the operating system that powers our growth. You’ll bring clarity, discipline, and data‑driven insight to how workflows across teams, ensuring we deliver with excellence and show meaningful results for the business. This role will also champion the thoughtful integration of AI and emerging capabilities to drive smarter decision-making, increase efficiency, and unlock new sources of growth. This is a leadership role for someone who is energized by improving processes, strengthening collaboration, and helping talented teams do their best work.

Responsibilities

Lead the Marketing Operating System: Build and manage the end‑to‑end operating model that guides how Marketing, Communications & CX intake, prioritize, plan, execute, QA, launch, and measure work.
Establish and maintain SLAs, stage gates, documentation, and decision frameworks that bring consistency and transparency.
Identify and embed AI-driven capabilities to streamline workflows, improve speed-to-market, and enhance quality across the end-to-end marketing lifecycle.
Drive Planning, Prioritization & Portfolio Governance: Lead annual and quarterly planning, ensuring alignment with business priorities.
Implement a clear portfolio and capacity model that balances strategic initiatives with day‑to‑day needs.
Strengthen Measurement, Insights & Accountability: Partner with Finance and Data & Analytics to define business‑outcome KPIs and maintain a single source of truth.
Ensure data integrity, compliance, and clear definitions across teams.
Guide Martech Strategy & Adoption: Develop the Marketing technology roadmap across all teams.
Ensure tools are used effectively, securely, and consistently across teams.
Define and advance a clear strategy for AI and automation within the marketing technology ecosystem.
Lead adoption, governance, and responsible use of AI, including training, risk management, and alignment with compliance standards.
Identify, pilot, and scale AI-driven capabilities that enhance personalization, content development, campaign optimization, and operational efficiency.
Champion Cross‑Functional Alignment: Serve as a strategic partner to Sales, Technology, Data & Analytics, Compliance, and other key stakeholders.
Oversee risk and regulatory readiness across workflows.
Strengthen collaboration and communication across teams to accelerate speed‑to‑market.
Partner with Technology and Data teams to align on enterprise AI initiatives and ensure Marketing is effectively leveraging shared capabilities and data assets.
Lead and Develop Talent: Foster innovation and continuous improvement.
Partner with leaders across Marketing to strengthen coaching, development, and operational excellence, including building AI fluency and innovation capabilities across teams.

Requirements

Minimum of 10 years experience in Marketing Operations, PMO, or Marketing Technology.
Experience leading cross-functional planning, governance, and change initiatives.
Strong data fluency and ability to communicate insights clearly.
Demonstrated operational leadership—building systems, not just managing tasks.
Ability to influence and collaborate with senior leaders across the organization.
WSFS Bank will only consider candidates who are presently authorized to work for any employer in the United States and who will not require work visa sponsorship from WSFS Bank now or in the future in order to retain their authorization to work in the United States.

Skills

AI integration
Data-driven insights
Process improvement
Collaboration
Workflow management
Data analysis
Marketing technology
AI and automation strategy
Risk management
Personalization
Content development
Campaign optimization
Operational efficiency
Cross-functional alignment
Talent development
Innovation

Location

Pennsylvania
Delaware
New Jersey
Virginia
Nevada

Work Type

Full-time

Experience Level

10+ years

Education Level

Bachelor's degree required
Master's degree preferred

Salary/Compensations

$133,728.00 - $219,696.75

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) plan
Life insurance
Accident insurance
Disability insurance
Flexible spending accounts (FSAs)
Health savings accounts (HSAs)
Wellness programs
Paid parental leave
Military leave
Paid time off
Sick leave
Paid holidays

About the Company

WSFS Bank empowers Associates to grow their careers, guides customers to secure their financial futures, and actively supports Communities.
Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more.
WSFS Bank is the region's locally headquartered bank and wealth management company.
We are honored to consistently be named a Top Workplace by our Associates.
We Stand For Service® is more than part of our name, it’s our mission and our purpose.
WSFS Financial Corporation (WSFS) is a multibillion-dollar financial services company.
Its primary subsidiary, WSFS Bank, is the oldest and largest locally-headquartered bank and trust company in the Greater Philadelphia and Delaware region.
As of March 31, 2023, WSFS Financial Corporation had $20.3 billion in assets on its balance sheet and $65.6 billion in assets under management and administration.
WSFS operates from 119 offices, 92 of which are banking offices, located in Pennsylvania (61), Delaware (39), New Jersey (17), Virginia (1) and Nevada (1) and provides comprehensive financial services including commercial banking, retail banking, cash management and trust and wealth management.
Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management, LLC, Bryn Mawr Trust®, The Bryn Mawr Trust Company of Delaware, Cash Connect®, NewLane Finance®, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage®, and WSFS Wealth® Investments.
Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name.

Equal Opportunity

WSFS is an equal opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.