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About the Role
Tali AI is seeking a hands-on Demand Generation Manager to build and scale systems that bring new healthcare organizations into their funnel. This role will lead campaign strategy, storytelling, and experimentation, driving awareness, qualified traffic, and signups. You will collaborate closely with the Marketing Manager, Paid Marketing Specialist, and VP of Sales.
Responsibilities
- Develop and run integrated demand-gen campaigns combining content, paid, email, and organic (SEO) initiatives.
- Define audience segments, messaging, and creative direction for campaigns.
- Launch and optimize paid media across channels.
- Build content funnels including blogs, landing pages, webinars, and nurture sequences.
- Analyze performance across channels to identify growth drivers.
- Continuously test new channels, creative concepts, and conversion paths.
Requirements
- 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus).
- Obsessed with automation and AI-native demand generation, leveraging tools to move faster and smarter.
- Ability to translate product benefits into clear, motivating campaign ideas that resonate with clinicians.
- Data-driven and creative, comfortable working from metrics and intuition.
- Understanding of how paid, organic, and content work together to create demand.
- Thrive in a startup environment where you can build systems from scratch.
Skills
- Demand Generation
- Growth Marketing
- B2B SaaS Marketing
- Campaign Strategy
- Storytelling
- Experimentation
- Content Marketing
- Paid Media
- Email Marketing
- SEO
- Audience Segmentation
- Messaging
- Creative Direction
- Performance Analysis
- Automation
- AI-native Marketing
Location
- Remote
- Hybrid
Work Type
- Full-time
- Remote
- Hybrid
Experience Level
- 4-6 years
Education Level
- MBA or formal marketing education (Bonus)
Salary/Compensations
- $80,000 - $100,000 a year
Benefits
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" for learning and development
- Quarterly socials & company outings
About the Company
- Tali AI is on a mission to build industry-leading products that solve real-world problems for clinicians. Their AI-powered medical assistant empowers clinicians by removing administrative burdens, making healthcare more accessible, human, and sustainable. Tali is transforming the industry, serving thousands of clinicians across Canada and the US, accelerating millions of patient encounters annually and saving clinicians over 10 hours a week.
- Tali AI is one of Linkedin's Top Startups of 2025.
- Tali AI is part of the renowned Digital Supercluster Project.
Equal Opportunity
- Tali is committed to providing a barrier-free recruitment process for all candidates. Should you require accommodations at any point throughout the hiring process, please contact People & Culture at people@tali.ai.