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About the Role

Support the execution of GlassPoint's marketing strategy across digital channels, executive thought leadership, content marketing, and demand generation as the company grows internationally.

Responsibilities

• Research, write, and edit high-quality B2B content across all channels, ensuring it meets the standard of leading B2B brands.
• Translate complex industrial and energy topics into accessible content for senior business audiences.
• Monitor industry trends to identify timely content opportunities.
• Maintain a consistently high editorial standard across all published content.
• Own and manage the social media content calendar across LinkedIn, X, and YouTube.
• Write, schedule, publish, and monitor social media content aligned with brand and business priorities.
• Track social interactions, audience engagement, and platform analytics, providing performance reports with insights and recommendations.
• Stay informed about market trends and best-in-class B2B content to improve social media output.
• Own and execute the CEO's LinkedIn thought leadership program end-to-end.
• Develop and maintain a compelling executive voice that reflects GlassPoint's market position.
• Identify timely angles for executive commentary from industry news and events.
• Support broader executive communications and key company announcements.
• Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets.
• Write and own creative briefs for social media visuals, short-form videos, charts, and campaign assets.
• Ensure all agency output meets brand standards, messaging hierarchy, and editorial quality.
• Manage feedback cycles and timelines to keep content production on track.
• Write, build, and manage newsletters for customers, partners, and investors through HubSpot.
• Maintain audience segmentation and mailing lists.
• Monitor newsletter engagement metrics and improve content performance based on data.
• Track and report on performance across social media, content, and newsletters.
• Monitor key metrics including reach, engagement, audience growth, and content effectiveness.
• Provide regular, actionable reporting to the Head of Marketing.
• Use data to inform content decisions and improve performance over time.

Requirements

• 3–5 years of experience in B2B marketing and content marketing.
• Exceptional written and verbal English skills.
• Proven experience managing social media channels and content calendars.
• Hands-on experience with LinkedIn.
• Experience with executive thought leadership programs and LinkedIn content.
• Strong understanding of email marketing, audience segmentation, and campaign performance tracking.
• Experience using HubSpot and digital marketing platforms.
• Strong analytical, organizational, and project management skills.
• Excellent attention to detail and editorial quality.
• Hands-on, proactive, and solution-oriented mindset.
• Ability to work independently while collaborating closely with senior stakeholders.
• Experience in energy, infrastructure, industrial, mining, manufacturing, or other technical B2B sectors (Nice to Have).
• Exposure to account-based marketing (ABM) and enterprise sales environments (Nice to Have).
• Experience working with external agencies and creative partners (Nice to Have).

Skills

• B2B Marketing
• Content Marketing
• Social Media Management
• Content Creation
• Writing
• Editing
• Executive Communications
• Demand Generation
• LinkedIn
• HubSpot
• Email Marketing
• Audience Segmentation
• Analytics
• Project Management
• Creative Briefs
• Editorial Quality

Experience Level

• 3-5 years

Benefits

• High level of ownership and visibility across the organization
• Dynamic and collaborative environment with close interaction across teams
• Hands-on culture with short decision-making paths
• Opportunity to work closely with senior leadership and contribute to strategic initiatives
• International exposure across global markets and customer segments
• Flexible working arrangements supporting productivity and collaboration
• Professional growth through skill development and cross-functional learning
• Team-oriented culture focused on continuous improvement, innovation, and impact

Equal Opportunity

• We value inclusion and foster a culture of belonging.
• We welcome applicants of all backgrounds, regardless of gender, gender identity, nationality, ethnic or social background, religion, disability, age, sexual orientation, or any other characteristic.
• We have zero tolerance for discrimination of any kind.