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About the Role

The Media Optimization Manager is a senior, hands-on role responsible for optimizing IBKR’s paid media across a broad mix of digital-first channels, including AI-driven and automated campaigns, video, display, and other high-impact formats. This role sits at the intersection of platform execution, experimentation, and measurement, working directly in ad platforms and partnering closely with media partners to ensure campaign efficiency and performance.

Responsibilities

Own hands-on optimization across paid media platforms, with a strong emphasis on digital channels
Manage and optimize AI-driven and automated campaigns, as well as video, display, and other scaled media formats
Work directly within ad platforms to manage campaign structure, bidding, targeting, creative testing, and pacing
Partner closely with Google and other platform teams to design and execute experiments and beta tests
Support optimization across both online and offline media, in partnership with analytics and media teams

Requirements

7+ years of experience in paid media optimization or performance marketing
Deep hands-on experience managing digital media campaigns, especially within Google’s ecosystem
Strong understanding of automated bidding, AI-driven optimization, and performance analysis
Experience optimizing video, display, and other digital formats at scale
Comfort working with large budgets and complex campaign structures
Strong analytical skills and ability to turn data into action
Self-motivated and able to handle tasks with minimal supervision
Superb analytical and problem-solving skills
Excellent collaboration and communication (Verbal and written) skills
Outstanding organizational and time management skills

Skills

Paid media optimization
Performance marketing
Digital media campaign management
Google's ecosystem
Automated bidding
AI-driven optimization
Performance analysis
Video optimization
Display optimization
Large budgets management
Complex campaign structures
Analytical skills
Problem-solving skills
Collaboration skills
Communication skills
Organizational skills
Time management skills

Location

Hybrid

Work Type

Hybrid (4 days in office / 1 day remote)
Full-time

Experience Level

Senior
7+ years

Salary/Compensations

$200,000 to $250,000 per year
Annual performance-based bonus
Stock grant

Benefits

Competitive salary
Annual performance-based bonus
Stock grant
Retirement plan 401(k) with competitive company match
Medical, dental, and vision benefits
Company paid medical healthcare premium
Wellness screenings and assessments
Health coaches
Counseling services through an Employee Assistance Program (EAP)
Daily company lunch allowance
Fully stocked kitchen with healthy options for breakfast and snack
Corporate events including team outings, dinners, volunteer activities and company sports teams
Education reimbursement
Learning opportunities