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About the Role
Sparkrock is seeking a strategic marketing professional with deep K–12 education sector knowledge to own the full marketing funnel for their K–12 education-focused products. This role bridges product and market, translating educational challenges into compelling value propositions for district leaders. You will shape the K–12 marketing strategy, lead go-to-market planning, develop audience-specific messaging, and own channels and campaigns.
Responsibilities
- Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
- Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
- Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
- Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
- Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
- Create compelling content, including case studies, thought leadership, and impact stories
- Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback
Requirements
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
- 5+ years of marketing experience with at least 2 years in a management or lead capacity
- 3+ years of hands-on experience in K–12
- Demonstrated ability to create and execute multi-channel marketing campaigns
- Strong understanding of the K–12 sector
- Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn
Skills
- HubSpot
- Salesforce
- Google Analytics
- Bilingual proficiency in English and French (written and verbal)
- Experience using AI tools in a professional marketing context
Location
- 100% remote
Work Type
- 100% remote
- Flexible work hours
Experience Level
- 5+ years of marketing experience
- 2+ years in a management or lead capacity
- 3+ years of hands-on experience in K–12
Education Level
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
Salary/Compensations
- OTE USD: $60,000 – $76,000
- Base: $54,500 – $69,000 base
- Variable: 10%
- OTE CAD: $82,500 – $104,500
- Base: $75,000 – $95,000 base
Benefits
- 100% remote and global
- Flexible work hours
- Dedicated to your growth with consistent and meaningful feedback
- Support in achieving your personal career goals
- Access to leading-edge tools, playbooks, and technology
- Introductions to thought leaders in the space
- Webinars on cutting-edge tech hot topics
- Stipend to help set up your ideal home office
- Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!
About the Company
- Sparkrock helps social benefit organizations—such as nonprofits, school boards, and government agencies—reach their full potential through technology.
- Over 150,000 people use their ERP and product platforms daily to work more efficiently.
Equal Opportunity
- We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.