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About the Role

We’re looking for a creative and strategic Social Media Strategist to own our global organic social presence and continue evolving how Smarsh shows up across digital channels. This role is responsible for strategy and execution, partnering cross-functionally to bring a social-first perspective to campaigns, product launches, thought leadership, and brand storytelling. You’ll identify opportunities to amplify employee and executive voices while creating content that builds brand awareness, engagement, and trust.

Responsibilities

Own global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring alignment with business priorities and brand objectives.
Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations.
Partner with the Studio team to produce social-first content across a variety of formats, understanding what captures attention and drives engagement.
Lead executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping leaders build authentic, engaging personal brands.
Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques.
Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy.
Manage and scale the employee advocacy program, empowering team members to become trusted voices and extend brand reach.
Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget.
Occasionally travel to industry and company events to capture compelling social content and amplify key moments.
Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure timely, professional responses.
Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas to keep the social presence innovative and competitive.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community.
Strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently.
Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences.
Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust.
Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies.
Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment.
Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows.
Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams.
A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences.

Skills

Social Media Strategy
Content Creation
Video Editing
Executive Thought Leadership
Employee Advocacy
Social Media Analytics
Project Management
AI Tools
Relationship Building
Cross-functional Collaboration
LinkedIn Algorithm
YouTube SEO
Social Media for AEO/SEO
Video Editing Tools
Graphic Design Tools
Paid Social Amplification

Location

Global

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree

Salary/Compensations

$100,000 - $120,000 a year

About the Company

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications.
Over 6500 organizations in regulated industries count on Smarsh daily to help them spot compliance, legal or reputational risks in 80+ communication channels.
Relentless innovation has fueled leadership recognition from analysts like Gartner and Forrester.
Sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor.
Collaboration is at the heart of everything we do.
We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms.
We use the latest in AI/ML technology to help our customers break new ground at scale.
We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success.
Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards.