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About the Role

Cafeyn is transforming the way people access and experience content, offering unlimited, personalized access to thousands of newspapers and magazines. The Marketing team is crucial for communicating Cafeyn’s value proposition, attracting new subscribers, and improving retention. This role will lead Cafeyn’s growth in the French market, driving subscriber growth, managing marketing investment, and delivering integrated marketing campaigns.

Responsibilities

Own the FR marketing strategy and execution plan, aligned with business objectives.
Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial, and subscriber growth.
Own FR growth targets and contribute directly to business performance.
Manage marketing budgets to maximise efficiency, profitability, and long-term growth.
Identify market opportunities, customer insights, and emerging trends to unlock future growth.
Plan and execute integrated 360° campaigns across paid, owned, and earned channels.
Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, and affiliate activity.
Work closely with creative, content, and product teams to develop compelling customer propositions and campaigns.
Ensure campaigns are delivered on time, within budget, and to a high standard.
Drive subscriber acquisition, activation, retention, and reactivation initiatives.
Monitor, analyse, and optimise performance against key commercial and marketing KPIs.
Deliver weekly and monthly trial and subscriber targets.
Improve acquisition efficiency while maintaining target CAC, conversion, and profitability metrics.
Build a strong test-and-learn culture through experimentation and continuous optimisation.
Work closely with Product, CRM, Brand, Commercial, and Analytics teams to improve the customer journey and subscriber experience.
Manage relationships with agencies, media partners, and external stakeholders.
Act as the voice of the FR market within the wider organisation.

Requirements

5+ years of experience in Marketing Project Management, Event Management, Campaign Management, or Consumer Marketing.
Strong operational project management skills, with ability to coordinate multiple stakeholders, agencies, and internal teams.
Good understanding of B2C marketing, CRM, social media, and campaign execution.
Experience managing events, from planning to post-event follow-up.
Strong attention to detail and ability to ensure brand consistency.
Comfortable working in a fast-moving, multi-project environment.
Fluent in French and English is mandatory.

Skills

Marketing Project Management
Event Management
Campaign Management
Consumer Marketing
Operational project management
B2C marketing
CRM
Social media
Campaign execution
Performance data analysis
Commercial targets
Creativity
Experimentation

Location

France

Work Type

Hybrid

Experience Level

5+ years

Benefits

Swile card for meal vouchers
Sidecare health insurance
Mobility package for transport subscription reimbursement
Wellpass partnership for fitness classes and wellness activities
Access to mental health platform teale
Two days per week remote work
VIP code for unlimited Cafeyn access
Four office meet-ups per year

About the Company

Cafeyn is transforming the way people access and experience content.
Since 2006, Cafeyn has grown into a leading digital reading service with over 2 million users worldwide.
Cafeyn offers readers unlimited, personalized access to thousands of newspapers and magazines, curated to fit their tastes and delivered seamlessly across devices.
Cafeyn's mission is to empower individuals with access to trusted, high-quality content that fosters personal growth and discovery.
Cafeyn is at the forefront of digital content experiences through its various offerings: Cafeyn (news and features), Milibris (digital publishing solutions), Kidjo (children's content), and Mangas.io (manga content).

Equal Opportunity

We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.