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About the Role

As a Media Planner, you will support the development and execution of integrated media plans across assigned film titles. You will play a key role in campaign planning, data analysis, and execution while collaborating with internal teams and external partners to deliver accurate, insight-driven media strategies. This role offers the opportunity to grow within a fast-paced agency environment and contribute directly to client success. The Media Planner provides support to senior team members, contributes to overall client service requirements, and assists in the development, execution, and maintenance of media plans that drive business results for our clients.

Responsibilities

• Support the development and execution of holistic media plans aligned with client objectives and campaign strategy.
• Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, platform, and marketplace data to inform audience insights and strategic recommendations.
• Assist in campaign planning activities across all assigned film titles and media channels.
• Create, maintain, and update media planning documents, ensuring accuracy across formulas, data, and links.
• Conduct quality assurance checks across digital media plans, including validation of weekly reporting and plan updates.
• Prepare client-ready materials, media plan updates, and supporting documentation.
• Assist in the development of strategic POVs, insights, and planning recommendations.
• Apply foundational media planning concepts and metrics, including Share of Voice (SOV), Reach, Frequency, CPM, and media math.
• Analyze audience, consumer, and campaign performance data to support media recommendations.
• Interpret findings from research tools and syndicated sources to develop actionable insights.
• Identify implications of plan changes and communicate recommendations to senior stakeholders.
• Monitor industry trends, competitive activity, and emerging media opportunities, sharing relevant insights with internal teams and clients.
• Capture detailed notes during internal and client meetings and distribute key actions and takeaways in a timely manner.
• Support client communications through email, phone, and meeting follow-ups as required.
• Develop and maintain strong relationships with media vendors and partners to support planning initiatives.
• Partner with cross-functional teams to resolve campaign issues, support trafficking processes, and assist with billing and invoice reconciliation.
• Contribute to a collaborative team environment focused on delivering exceptional client service.
• Support the onboarding and training of Assistant Planners.
• Collaborate with colleagues across planning, investment, analytics, and client teams.
• Contribute to knowledge sharing and best practices within the broader planning team.

Requirements

• 1–3 years of experience in media planning, media buying, advertising, marketing, or a related field.
• Experience working with media planning tools, research platforms, and campaign reporting is considered an asset.
• Passion for media, entertainment, consumer behavior, and advertising trends.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• High attention to detail, particularly in managing data, reporting, and planning documentation.
• Strong organizational and project management skills with the ability to balance multiple priorities.
• Excellent verbal and written communication skills.
• Collaborative team player with strong interpersonal skills.
• Ability to work effectively in a fast-paced environment and meet tight deadlines.
• Foundational understanding of media planning concepts, tools, and performance metrics.
• Proficiency in Microsoft Excel and media planning platforms.
• Proactive mindset with a willingness to learn, grow, and take ownership of work.
• Ability to identify challenges, recommend solutions, and move projects forward independently.

Skills

• Media planning
• Media buying
• Advertising
• Marketing
• Data analysis
• Campaign planning
• Client service
• Communication
• Project management
• Microsoft Excel
• Media planning platforms
• Audience insights
• Strategic recommendations
• Quality assurance
• Reporting
• Vendor relations
• Cross-functional collaboration
• Knowledge sharing

Location

• Remote
• Hybrid

Work Type

• Hybrid

Experience Level

• 1-3 years

Education Level

• Post-secondary degree in Advertising, Marketing, Communications, Business, or a related discipline is preferred.

Salary/Compensations

• $39,750—$66,250 CAD

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.