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About the Role
The Vice President, Partnerships (UK) is responsible for setting and delivering the strategic direction for partnership revenue growth across the UK portfolio. This role holds full accountability for achieving annual and long-term commercial targets by leveraging market intelligence, driving innovation, and building high-value relationships with leading global brands. Operating as a senior commercial leader, the VP will lead the identification, development, and execution of new business opportunities, while also unlocking incremental value from existing partnerships. The role requires deep engagement with C-suite and board-level stakeholders, positioning Legends Global as a trusted, insight-led partner of choice. Through strategic leadership, cross-functional collaboration, and a disciplined approach to sales and category development, the VP will drive the creation of market-leading partnership propositions, expand into new categories, and maximise the commercial potential of assets across the portfolio. This role will play a critical part in strengthening Legends Global’s reputation and driving sustained growth across the UK market.
Responsibilities
- Own and deliver the UK partnership revenue strategy, driving commercial growth and exceeding revenue targets.
- Lead new business development, building and converting a high-value pipeline of brand partnerships.
- Engage senior stakeholders, positioning Legends Global as a strategic partner of choice.
- Develop go-to-market strategies and innovative partnership opportunities across key sectors.
- Maximise portfolio value through upselling, renewals, and long-term partnership growth.
- Drive cross-venue commercial opportunities and a unified market approach across the UK portfolio.
- Negotiate complex, high-value multi-year agreements that deliver sustainable value.
- Collaborate across functions to create compelling, integrated partnership solutions.
- Foster a high-performance sales culture with strong pipeline management and forecasting.
- Provide strategic insights and performance reporting to senior leadership.
- Represent Legends Global externally, strengthening industry relationships and brand reputation.
Requirements
- Delivery of multi-million-pound revenue targets.
- Demonstrated success in closing complex, long-term partnerships, typically six- and seven-figure annual deals.
- Strong strategic capability, able to translate market insight into actionable commercial strategies and revenue growth.
- Exceptional stakeholder management and influencing skills, with credibility at C-suite and board level.
- Highly developed negotiation skills, with the ability to structure innovative, high-value agreements.
- Commercially astute and analytically driven, with a disciplined approach to pipeline management, forecasting, and decision-making.
- Experience leading or mentoring high-performing teams (or clear readiness to step into a leadership role).
- Deep understanding of the sport, entertainment, or live events landscape, including partnership trends and brand expectations.
- Creative and solutions-oriented mindset, able to develop differentiated, insight-led partnership propositions.
- Resilient, driven, and results-focused, with a proactive approach and strong personal ownership.
- Excellent communication skills, with the ability to inspire internally and influence externally.
- Experience working across multi-venue or portfolio-based environments.
- Established network of senior brand and agency contacts.
- International or European market exposure.
- Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check.
Skills
- Partnership revenue strategy
- New business development
- Stakeholder engagement
- Go-to-market strategy
- Upselling
- Negotiation
- Pipeline management
- Forecasting
- Strategic insights
- Performance reporting
- Industry relationship building
- Brand reputation management
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
- Vice President
Benefits
- Access to discounted tickets
- 25 days annual leave
- Life Assurance policy
- 5% Pension contribution
- Healthshield support for medical costs
- Employee Assistance Programme (EAP) via AXA Health
- Eye care vouchers and contribution towards glasses
- Cycle to Work scheme
- Employee Referral Scheme
About the Company
- Legends Global is redefining excellence in sport, entertainment and live events.
- We provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
- We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
- Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
- Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
- We are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
- We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
- Join us and make a significant impact from day one.
Equal Opportunity
- We are committed to active inclusion, diversity, and equal opportunities.
- This commitment begins with our recruitment and selection process.
- We welcome discussions about flexible working arrangements.
- If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
- We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.