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About the Role

Braze is seeking an experienced product marketer to lead the go-to-market strategy and positioning for its orchestration products. This role involves understanding personas, crafting messaging, launching new products, acting as a GTM expert, and enabling sales teams.

Responsibilities

• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

Requirements

• 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy, particularly in AI and marketing automation, with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiences
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Proven track record working collaboratively to take new products and features to the market and drive their continued success
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges
• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Experience marketing products that sit at the intersection of data, AI, and customer experience
• Familiarity with journey orchestration tools, decisioning engines, or AI-assisted marketing platforms

Skills

• Product Marketing
• Go-to-Market Strategy
• Positioning and Messaging
• Market Research
• Competitive Analysis
• Customer Research
• Content Creation
• Product Launches
• Subject Matter Expertise
• Thought Leadership
• Product Adoption
• Sales Enablement
• AI
• Marketing Automation
• Agentic AI
• Journey Orchestration
• Storytelling
• Problem-Solving
• Strategic Thinking
• Technical Literacy
• Written Communication
• Verbal Communication
• Collaboration
• Critical Thinking
• Decision-Making
• Metrics-Driven
• Customer Empathy
• B2B Marketing
• Data Analysis
• Customer Experience
• Decisioning Engines
• AI-Assisted Marketing Platforms

Location

• New York
• Austin
• Berlin
• Bucharest
• Chicago
• Dubai
• Jakarta
• London
• Paris
• San Francisco
• São Paulo
• Singapore
• Seoul
• Sydney
• Tokyo
• Remote

Work Type

• Hybrid

Experience Level

• 6+ years of product or solutions marketing experience

Salary/Compensations

• $98,000 - $147,000/year
• OTE $113,000 - $169,000/year

Benefits

• Equity grants of restricted stock (RSUs)
• Competitive compensation
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About the Company

• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
• Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
• From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
• The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
• Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
• Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

Equal Opportunity

• At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
• Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
• When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
• We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.