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About the Role

We are seeking a Digital Marketing Analytics Consultant with 3 to 5 years' experience to support the Digital Experimentation & Analytics team for a leading US credit card provider. This role focuses on using digital marketing and customer data to optimise online acquisition journeys, improve customer experience and increase conversion across digital channels. Working closely with Digital Marketing, Product and Analytics teams, you will analyse campaign and customer performance, support experimentation programmes, deliver actionable insights and help drive data-led decision making. This is an excellent opportunity for someone with a passion for digital marketing analytics who enjoys solving business problems through data and wants to further develop their expertise in digital experimentation and customer analytics.

Responsibilities

Analyse digital marketing performance and customer journeys to identify opportunities to improve acquisition, engagement and conversion.
Support A/B and multivariate testing programmes by measuring results, identifying insights and recommending optimisation opportunities.
Develop dashboards, reports and KPIs to monitor digital marketing and customer experience performance.
Analyse campaign performance and customer behaviour across digital channels to provide actionable recommendations.
Produce analytical readouts for digital initiatives, product launches and experimentation activities.
Work with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data-driven insights.
Integrate and analyse data from multiple sources to build a complete view of customer and marketing performance.
Present findings clearly to stakeholders and support data-driven decision making.
Continuously develop knowledge of digital products, customer journeys and marketing analytics best practice.

Requirements

Bachelor's or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another quantitative discipline.
3 to 5 years' experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
Experience analysing digital marketing campaigns, customer journeys and online conversion performance.
Strong understanding of digital marketing KPIs, web analytics and customer behaviour analysis.
Experience supporting A/B testing or digital experimentation programmes.
Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
Experience working with large datasets and analytical tools.
Excellent communication and stakeholder management skills.
Ability to work collaboratively within cross-functional and global teams.
Experience within Banking, Credit Cards or Financial Services is highly desirable.
Adobe Analytics experience (2+ years preferred).
Experience with Adobe Target, GA4 or similar digital analytics platforms would be advantageous.
SQL or other data querying experience is beneficial.
Experience supporting digital acquisition, customer experience or conversion optimisation initiatives.
Must already be eligible to work in the United Kingdom.

Skills

Digital Marketing Analytics
Marketing Analytics
Digital Analytics
Customer Analytics
Digital marketing KPIs
Web analytics
Customer behaviour analysis
A/B testing
Digital experimentation
Analytical skills
Problem-solving skills
Data analysis
Communication skills
Stakeholder management
Collaboration
Adobe Analytics
Adobe Target
GA4
SQL
Data querying
Digital acquisition
Customer experience optimisation
Conversion optimisation

Location

London, United Kingdom

Work Type

Hybrid
Permanent
Contractor

Experience Level

3 to 5 years

Education Level

Bachelor's degree
Postgraduate degree

Salary/Compensations

Competitive salary with a generous bonus

Benefits

Private healthcare
Critical illness life assurance at 4 x your annual salary
Income protection insurance
Rewarding pension
Everyday financial well-being solutions
Cash back cards
Discounts, promotions, and offers from top retailers
Cycle Scheme
Professional and personal development opportunities
Learning initiatives
Online courses
Seminars
Workshops
Employee Stock Purchase Plan (ESPP)

About the Company

EXL (NASDAQ: EXLS) is a global data and artificial intelligence ("AI") company that offers services and solutions to reinvent client business models, drive better outcomes and unlock growth with speed.
EXL harnesses the power of data, AI, and deep industry knowledge to transform businesses, including the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others.
EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect.
We are headquartered in New York and have more than 60,000 employees spanning six continents.

Equal Opportunity

As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.