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About the Role

The Associate Director, Marketing Analytics is a key role within the Business Intelligence & Analytics team, responsible for the delivery of marketing campaigns, building advanced predictive models, and enhancing the Foundation's intelligent use of data. This hands-on leadership position requires a blend of technical expertise in predictive modeling, strong communication skills for presenting insights to senior stakeholders, and the ability to coach team members. The role involves close collaboration with other analytics functions to ensure data quality and accessibility, and plays a central part in executing the Foundation's Data & Analytics Strategy.

Responsibilities

Own end-to-end campaign analytics execution, including targeting strategy and list management across multiple channels.
Manage the campaign analytics calendar and intake process, ensuring priorities and timelines are met.
Partner with Marketing to inform campaign strategies and ensure data-driven targeting decisions.
Maintain and enforce campaign processes and standards for on-time, quality delivery.
Own post-campaign analysis and performance reporting, defining KPIs and standardizing results presentation.
Build, maintain, and evolve self-serve dashboards and automated reporting tools for marketing teams.
Lead the development of a standardized reporting framework connecting campaign activity to donor behavior and revenue outcomes.
Translate complex findings into clear narratives, presentations, and recommendations for non-technical audiences.
Build and deploy predictive models such as propensity to give, churn prediction, multi-touch attribution, marketing mix modeling, next best action, segmentation, forecasting, and Lifetime Value (LTV).
Establish experimentation frameworks (A/B, multivariate, universal holdouts) across channels and embed causal inference and uplift measurement.
Design and execute deep dive analyses to answer key business questions including donor segmentation, funnel conversion, retention drivers, and channel effectiveness.
Upskill team members in analytical thinking, data storytelling, and stakeholder communication.
Create a culture of curiosity, quality, and continuous improvement by sharing knowledge and introducing better analytical approaches.
Manage competing priorities and workload across the team, making resourcing decisions.
Foster a collaborative and inclusive team environment aligned with SickKids Foundation's values.

Requirements

Bachelor’s degree in Statistics, Economics, Computer Science or related field; Master’s degree an asset.
7+ years of experience in marketing analytics, with direct experience in campaign execution, targeting, analysis and reporting.
Strong hands-on experience with SQL, Power BI, and at least one analytical or modelling tool (Python, R, SAS).
Proven track record building and deploying predictive models including segmentation, propensity scoring, LTV, or churn prediction.
3+ years of experience leading or mentoring a team of analysts in a fast-paced, high-volume environment.
Experience designing and building self-serve dashboards and automated reporting frameworks.
Demonstrated ability to work with CRM systems; Salesforce experience is a strong asset.
Familiarity with cloud analytics platforms (Snowflake, Databricks, GA4) is an advantage.
Exceptional data storytelling skills, with the ability to turn complex analysis into clear, compelling narratives.
Strong stakeholder management skills, comfortable engaging with and influencing Director-level audiences.
Solution-oriented mindset with a proactive approach to problem-solving.
Ability to balance BAU delivery with strategic work, demonstrating organization and discipline.
Intellectual curiosity with a growth mindset.
Collaborative and inclusive approach to building relationships across functions.

Skills

Marketing Analytics
Campaign Execution
Targeting Strategy
List Management
SQL
Power BI
Python
R
SAS
Predictive Modeling
Segmentation
Propensity Scoring
Lifetime Value (LTV)
Churn Prediction
Multi-Touch Attribution (MTA)
Marketing Mix Modeling (MMM)
Next Best Action
Forecasting
Experimentation Frameworks (A/B, multivariate, universal holdouts)
Causal Inference
Uplift Measurement
Data Storytelling
Stakeholder Management
CRM Systems
Salesforce
Cloud Analytics Platforms (Snowflake, Databricks, GA4)

Location

Hybrid

Work Type

Permanent Full-Time
Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday)

Experience Level

Associate Director
7+ years of experience in marketing analytics
3+ years of experience leading or mentoring a team

Education Level

Bachelor’s degree in Statistics, Economics, Computer Science or related field
Master’s degree an asset

Salary/Compensations

Expected Hiring Salary Range: $99,297 - $124,121
Ability to progress to a maximum of $142,739

Benefits

Comprehensive benefit package
Flex benefit plan
Tuition reimbursement
Flexible work arrangements
Pension plan
Birth parent/parental top up

About the Company

SickKids Foundation is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year.
As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world.
The Foundation is the fundraising partner to The Hospital for Sick Children (SickKids) and supports Precision Child Health (PCH).
Driven by core values of integrity, collaboration, excellence, innovation, and inclusion.
Committed to an inclusive culture by embedding equity, diversity and inclusion in policies, practices, and behaviours.
Aims to build awareness and skills in equity, diversity, and inclusion.
Committed to creating a safe, positive work environment.

Equal Opportunity

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission.
We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.
As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com