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About the Role

The European Consumer Revenue team is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast brands, encompassing revenue streams such as newsstands, subscriptions, memberships, consumer products, and new DTC propositions.

Responsibilities

• Drive consumer revenue growth through acquisition, retention, and engagement marketing campaigns aligned with strategy.
• Plan and deliver full-funnel strategies across CRM channels.
• Collaborate with Digital and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.
• Lead the customer marketing strategy and execution across magazine subscriptions, memberships, and e-commerce products for all brands.
• Define and deliver integrated marketing plans focused on customer journeys to drive acquisition, retention, and lifetime value KPIs.
• Build cross-functional relationships to develop creative, high-performing campaigns, collaborating with commercial, legal, and brand teams.
• Analyze and optimize activity through data-driven insights to deliver sustained growth.
• Identify new growth opportunities, including emerging channels, strategies, partnerships, and testing roadmaps.
• Plan campaigns to meet revenue and performance targets, reporting on marketing impact, learnings, and opportunities to stakeholders.
• Help create and develop customer marketing strategy across owned, earned, and paid channels to drive growth for all consumer business areas.
• Strategically plan full-funnel campaigns to drive retention, repeat purchase, and cross-sell.
• Lead the execution of the customer marketing strategy across all channels, managing campaigns to meet KPI and revenue targets.
• Own end-to-end processes, including approvals and QA, adhering to set deadlines.
• Align strategies with Partnerships and Digital Marketing Managers to ensure cross-channel integration that maximizes impact.
• Support and elevate plans through strategic guidance and optimization, ensuring initiatives are prioritized according to business value and growth potential.
• Serve as the team’s customer marketing specialist, defining best-in-class strategies, managing channel performance, and continually optimizing performance to maximize ROI and LTV.
• Monitor and optimize KPIs and their influencing factors with Consumer Revenue analysts, using data to critique strategy and create test & learn plans.
• Present learnings and future plans to key stakeholders in a relevant manner.
• Work with the data intelligence team to ensure proper customer targeting and data setup for campaigns, utilizing the customer data platform.
• Develop marketing creative strategy with internal & external designers to ensure marketing assets are best-in-class for performance and complement brands.
• Forecast future performance and make informed recommendations on plan development based on performance, market trends, and new opportunities.

Requirements

• Minimum of 5 years of experience running and optimizing campaigns through CRM.
• Experience leveraging a CDP to optimize campaigns.
• Proven track record of devising fully integrated marketing strategies to deliver both retention & purchase conversion objectives.
• Solid understanding of the full marketing mix, with experience integrating digital activity with CRM, partnerships, print media, and events.
• Strong commercial acumen.
• Excellent organizational skills and ability to deal with a broad variety of tasks & prioritize workload effectively, including project management and coaching others.
• Ability to work collaboratively with excellent people skills; confident working with and aligning cross-functional teams.
• Highly analytical, utilizing data to uncover insights and opportunities, testing new approaches and continually improving marketing effectiveness.
• Expertise in data platforms and tools that drive improvements in attribution modeling, DMP integration, and overall analytics processes.
• Strong communication and presentation skills with proven ability to present well to stakeholders.
• Ability to work well under pressure, to prioritize workload, and to meet deadlines.
• Strong attention to detail & focus on accuracy.
• Proactive, curious, and action-oriented individual, turning ideas into impact at pace.

Skills

• CRM
• Customer Data Platform (CDP)
• Marketing Strategy
• Full-funnel Campaigns
• Cross-channel Campaigns
• Customer Journeys
• Data Analysis
• Optimization
• Project Management
• Collaboration
• Analytical Skills
• Data Platforms
• Attribution Modeling
• DMP Integration
• Analytics
• Communication
• Presentation Skills

Location

• London, GB

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms.
• The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.
• Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others.
• The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.
• Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts.
• The company is headquartered in New York and London and operates in 32 markets worldwide.
• Condé Nast is a global media company home to iconic brands including Vogue, GQ, AD, Condé Nast Traveler, Vanity Fair, Wired, The New Yorker, Glamour, Allure, Bon Appétit and many more.
• Headquartered in New York and London, the company produces award-winning journalism, content and entertainment for every platform today and operates in 32 markets worldwide.
• At Condé Nast we value diversity of background, views and cultures.
• We celebrate people for their personal qualities, their skills and contributions.
• We recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.

Equal Opportunity

• Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.