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About the Role
We are seeking an exceptional Paid Search Lead to spearhead and scale our search channel growth within the UK market. This is a high-impact, hands-on role focused on scaling performance across the Google ecosystem, utilizing expertise in all Google products to drive sustainable and compliant growth for a leading digital health brand.
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
- Manage and optimize 7-figure monthly media budgets, collaborating with Allocation & Performance Managers on budget allocation.
- Lead A/B and multivariate landing page testing, translating performance data into actionable insights.
- Partner with design, analytics, and engineering teams to improve CTR, CVR, and ROAS.
- Foster a culture of testing and optimization, integrating experimentation throughout the funnel.
- Stay current with platform changes, monitoring new Google features, policy updates, and healthcare advertising compliance.
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision.
- Analyze competitor and UK market trends to identify growth opportunities and develop effective bidding and targeting strategies.
- Collaborate cross-functionally with product, marketing, design, and the Growth Lead for consistent messaging and strategy execution.
Requirements
- 4+ years in search or paid media with deep hands-on experience managing Google campaigns.
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g., Performance Max).
- Proven track record in planning, executing, and interpreting landing page experiments.
- Highly analytical mindset with strong attention to detail, capable of forming data-driven hypotheses, defining success metrics, and communicating findings.
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and navigating compliance frameworks.
- Experience in D2C, consumer, or subscription-based businesses, with an understanding of optimizing for acquisition, retention, and lifetime value.
- Strong understanding of UK consumer behavior and localizing campaigns for tone, messaging, and search intent.
- Excellent communication skills, both written and verbal, with the ability to translate performance data into actionable recommendations.
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable.
- Experience scaling search in multi-market or global organizations is a plus.
- Comfort using first-party data to optimize creative and bidding strategies is a plus.
Skills
- Google Ads
- Performance Max
- Search
- Shopping
- Display
- YouTube
- Gmail
- Google Analytics
- Search Console
- Looker Studio
- A/B testing
- Multivariate testing
- Landing page optimization
- Data analysis
- Bidding strategies
- Targeting strategies
- Compliance navigation
- First-party data utilization
Location
- UK
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care.
- We are redefining preventive healthcare across multiple markets with brands including Eucalyptus, Pilot, Kin, Software, and Compound.
Equal Opportunity
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
- When you apply, please let us know of any reasonable adjustments you may need during the interview process.
- We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.