Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Senior CRM Manager to lead Juniper's lifecycle and retention strategy. This role involves creating data-driven campaigns to support patients throughout their journey, influencing their experience and perception of value. The goal is to foster meaningful relationships that extend beyond medication, using lifecycle marketing to build a patient-centric strategy.

Responsibilities

• Developing and executing lifecycle marketing campaigns across email, push, SMS, and in-app messaging.
• Using data and insights to personalize communications for specific patient cohorts and journey stages.
• Leveraging content to create impactful messaging related to nutrition, weight loss, and health.
• Developing innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating with marketing, product, and analytics teams to align lifecycle initiatives with business goals and patient needs.
• Continuously testing and optimizing campaigns through A/B testing.
• Tracking and reporting on key engagement and retention metrics.

Requirements

• At least 4 years of experience in lifecycle marketing or CRM, preferably in a fast-paced or startup environment.
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze).
• Familiarity with analytics platforms (e.g., Tableau, Mixpanel, Metabase).
• Experience using data insights to identify optimization opportunities and running A/B tests.
• Strong written communication skills with a talent for creating engaging and empathetic content.
• Passion for patient experience and problem-solving, with an interest in health and wellness.
• Highly organized, independent, and effective collaborator.
• Ability to thrive in a fast-paced environment, embracing creative problem-solving and innovation.

Skills

• Lifecycle marketing
• CRM
• Marketing automation
• Data analysis
• A/B testing
• Content creation
• Cross-functional collaboration
• Patient journey optimization

Location

• Old Street, UK

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Benefits

• Employee options program
• Annual development budget
• 3 days of professional development leave
• Private health insurance through Vitality or monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks out of the year
• Regular socials, clubs, after-school sport, and seasonal events

About the Company

• Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
• Eucalyptus is now part of Hims & Hers, a global leader in personalized health and wellness.
• Eucalyptus is the company behind Juniper, a leading weight-management program combining medication with personalized nutrition, movement support, and clinician-led care.
• Juniper's approach has shown significant patient weight loss in clinical research.
• Eucalyptus has experienced 130% YoY revenue growth and a 90% reduction in cash burn, leading to its acquisition by Hims & Hers.
• Juniper has supported over 350k patients across 5 markets and received NICE endorsement for NHS services.
• Eucalyptus operates in Australia, the UK, Germany, Japan, and Canada.
• Eucalyptus is also behind other digital healthcare clinics like Pilot, Kin, Software, and Compound, focusing on men's health, fertility, skincare, and preventative health.
• The company aims to support 1 million patients globally within three years, expanding into new conditions, demographics, and geographies.
• Eucalyptus is on the path to becoming the world's largest international digital healthcare company.

Equal Opportunity

• Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
• When applying, please let us know of any reasonable adjustments you may need during the interview process.
• AI-assisted tools are used to help teams work more efficiently, including in the recruitment process; however, all hiring decisions are made by real people, and every application is reviewed by a member of the recruitment team.