About the Role
Olympia is seeking a Senior Premium Sales Executive to proactively and strategically sell premium memberships for 'The Addison' lounge and event-by-event hospitality for live events. This role is crucial for driving sales to achieve sell-out events and secure memberships, contributing to Olympia's transformation into a global destination for culture, hospitality, events, and entertainment.
Responsibilities
- Work with the Head of Sales to execute the sales strategy to drive premium memberships and hospitality sales.
- Identify target markets for hospitality and membership programmes, including individual, corporate, and VIP clients.
- Maximise revenue opportunities and ensure sell out for all agreed premium membership and hospitality experiences.
- Deliver and execute membership and hospitality sales to deliver your agreed targets.
- Cultivate and develop key relationships within a HNWI network, corporate and consumer marketplace.
- Promote membership benefits, ensuring prospects understand the value and exclusive opportunities.
- Build and maintain strong relationships with existing clients to ensure repeat business.
- Manage the full sales lifecycle, from lead generation to closing.
- Work with the team to deliver the best-in-class experience for guests and members.
- Utilise various lead generation methods including referrals, networking, cold calling, and digital marketing to identify new business opportunities.
- Attend events, networking functions, and industry-related conferences to establish connections and increase visibility for the membership and premium hospitality offerings.
- Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.
Requirements
- Previous experience in hospitality, premium sales or memberships within the sports or entertainment industry.
- Proven experience of delivering and exceeding revenue targets.
- Strong new business development and prospecting experience.
- Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
- Strategic thinker with the ability to develop and execute plans that align with business objectives.
- Ability to work under pressure and navigate fast-paced environments.
- A committed team player.
- Highly organised and efficient with excellent attention to detail.
- A self-starter with a positive, enthusiastic attitude.
- Highly proficient in MS Office software.
- May require a DBS Check.
Skills
- Premium sales
- Luxury services
- Membership programmes
- Sales strategy
- Lead generation
- Relationship building
- Networking
- Cold calling
- Digital marketing
- MS Office software
Location
- Olympia
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Olympia is undergoing a major £1.3bn redevelopment to transform from a traditional exhibition venue into a global destination for culture, hospitality, events, and entertainment.
- The redevelopment includes restoration of heritage halls, a new music venue, theatre, hotels, bars, restaurants, office space, and public realm.
- Olympia Events is recognized for exceptional customer service and support, with numerous awards.
- Beyond its venue operations, Olympia invests in people, strengthens communities, and protects the environment.
Equal Opportunity
- Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.
