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About the Role

We are seeking a Director, Influencer Marketing to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, entertainment, and more. You will oversee influencer casting, negotiation, campaign strategy, and reporting, ensuring authentic partnerships that drive measurable impact. This role involves collaborating with PR and integrated teams to shape storytelling that bridges online engagement with real-world action, leveraging deep knowledge of platforms and trends.

Responsibilities

Ideate, build, and execute multi-faceted influencer campaigns across various industries.
Develop client-facing strategies and social media reports on campaign and influencer performance.
Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging.
Connect online and offline efforts, leveraging digital campaigns to drive real-world action.
Oversee influencer casting, negotiation, contracting, and content management.
Stay ahead of emerging platforms, technologies, influencers, and trends.
Foster positive relationships between clients, influencers, and consumers.
Build and maintain strong influencer partnerships to create authentic, engaging branded content.
Support new business development by fielding calls, drafting scopes of work, and contributing to proposals.
Act as agency liaison with major social platforms, digital influencers, and partner agencies.

Requirements

5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success.
Demonstrated ability to think through communication strategies and deliver tangible results.
Understanding of the current social/digital as well as activation landscape and advocacy strategies across platforms.
Deep knowledge of emerging trends and talent.
Expertise in both organic and paid advocacy strategies.
Ability to be detail-oriented, manage multiple clients and meet deadlines while keeping the bigger picture in mind.
Experience with daily management of junior level staff and management up to senior executive.
Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere.
Proactive problem-solver yet able to elevate concerns when necessary.
Comfortable working across industries with an ability to connect the dots between their similarities.
Desire to constantly innovate and test new things.
Experience at an agency (preferred).

Skills

Influencer marketing
Social media
Public Relations (PR)
Campaign strategy
Campaign reporting
Negotiation
Contracting
Content management
Relationship management
Communication strategies
Social/digital landscape understanding
Advocacy strategies
Emerging trends and talent identification
Organic advocacy
Paid advocacy
Detail-oriented
Client management
Deadline management
Teamwork
Problem-solving
Cross-industry adaptability
Innovation
New business development
Agency liaison

Location

New York, N.Y.

Work Type

Hybrid
Full-time

Experience Level

Director

Salary/Compensations

$110,000 - $120,000

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
The company integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra offers programs that span from the highest level strategic business counsel through to tactical execution.
Orchestra brings together 700+ people with experience across various industries.
Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
Orchestra is the first communications company built for today’s media landscape.
Since 2022, it’s acquired nine firms.
Information submitted may be shared with network agencies for matching applicants with suitable opportunities.
Applicants consent to their information being kept on file for job opportunities, recruitment events, and related updates.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.